The Entrepreneur Life

Month: March 2024

Personal branding and other Sisyphean endeavors

Be authentic, we are told. Bring your whole self to work is another exhortation we hear often. What do these mean?

Karthik Srinivasan points out several issues that (Indian) CEOs face, and at times create for themselves, in the pursuit of a personal brand.

One of the big challenges of the ‘always online’ and ‘everything online’ is in figuring out, for ourselves first, what is authentic and what is performative.

One way to not fall into the trap of a social media treadmill and the emotional rollercoaster associated with the (non-)performance of a post, reel or video is to:

Know Thyself
Whilst answering the question “Who am I?” or “What do I want to be known for?” might be a life-long question, its worth attempting to answer it before you invest a lot into “personal branding” or social media.

In important part of knowing yourself, is not just what you want, but how emotionally sensitive you are—are you a dopamine junkie; does one bad comment or rant send you to a dark place? How would you respond?

Why are you on social media?
Also ask yourself WHY are you doing it? As Karthik points out for a corporate CEO likes/engages may not make sense as they would for an ad-revenue driven influencer. And once a quarter or year is worth revisiting if it’s still true.

Corporate vs personal
This is the professional vs social quandary we’ve faced even before social media. How separate do we keep these two spheres—clearly national and local cultures play a part in this. And social media has torn many of these walls down.

This is where the “whole self” problem presents itself. As we’ve seen with the war in the Middle East, being authentic has been a minefield as many a social issue has turned political. Yes there are no definitive right answers but only answers that are right for you, in a set of circumstances.

What are these for you?

Mental & emotional wellbeing
The only thing that matters is your mental & emotional wellbeing. The mental health issues that teen girls face due to social media are well documented. As are issues of YouTubers facing burnout and the mental health challenges of startup founders. Joshua Doležal, Ph.D. and others have written about the pressure writers face to build a personal brand whilst trying to make a living.

Being ‘successful’ whatever that is, whilst not having your health, family or lasting community is a pyrrhic victory at best.

Let me tell you what happened to my friend…

“Capture the stories you already tell. “

This is one of the first exercises we ask students in our course—Personal Success through Persuasive Storytelling to do.

This creates a variety of interesting responses. There’s always the one person who immediately begins jotting down all the stories they tell—be that at work, at a party, wedding or reunion.

Then there’s the person who can’t recall a single story that they tell. And of course most folks fall somewhere in between.

I find myself telling three or four three kinds of stories. These include those

  • from my own experiences and idiocy as an entrepreneur,
  • of young (& not so young) entrepreneurs that I mentor/encounter
  • I’ve learnt as the parent of two young women and
  • that I’ve heard others tell—primarily my father and business partners

Though my father passed in 2011, my appreciation and understanding of him has only grown—primarily as his stories keep popping out of my mouth.

While many stories my father told were situated firmly at work or around business interactions, the occasional personal stories he shared, usually with a life lesson, have always been special. One particular story of his experience as 17 or 18-year old apprentice in Shimla, was the cause of much ribbing by his kids for the rest of his life.

My father came to the city—Chennai as a 16-year old, two years after he lost his father. An uncle who he’d hoped would help him go to college didn’t do so. With a widowed mother, younger sister to be married and two younger brothers still in school, he felt he had little or no options.

So he “ran away” (only his mother knew) to New Delhi. There a couple of friends he’d made in Chennai helped him get work as an apprentice at an accounting firm, they worked at.

One month the three friends were sent to Shimla, to conduct the quarterly audit at client’s offices. Shimla, set in the foothills of the Himalayas was the summer capital for the Brits (who were still running India in 1945/6). Once they day’s work was done, the three young men (boys?) would hang out at The Mall, what Wikipedia quaintly calls a pedestrian avenue. ie the main drag!

As my father tells it, one evening a young woman walked up to them, grabbed my father’s friend‘s hand, and declared, “Marry me!”

Keep in mind this is 1945 or 46. If this happened even today in 2024, it would be a scandal. So as you can imagine my father and his friends were flabbergasted. One of them squeaked out, “What do you mean?”

“Well, I’ve seen you here everyday staring at me,” she said. “So if you like me so much, you should then marry me!”

My father’s friend was so mortified, that he could barely get his hand free and run away as fast as he could. My father and his other friend ran after him, and never again did they hang out at The Mall.

At this point in the story, one of us—sure if it was my mom or one of my sisters asked, “Was it really your friend’s hand she grabbed or yours?

My dad gave an enigmatic smile and said no more. From then on, whenever my dad narrated a story, we all ribbed my father with “And, this happened to your friend?”

Now every time I tell a story, my daughters ask me the question, “And, this happened to your friend?” So the story and traditions continue.

My father would have turned 95 earlier this week. I miss your stories, dad!

© 2026 K Srikrishna

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