The Entrepreneur Life

Month: February 2011

4 Degrees of Separation – The Indian Network

Photo: marfis75 via Compfight

Photo: marfis75 via Compfight

As with many profound discoveries it began innocuously enough.

“I don’t believe that there are truly a billion Indians,” my friend Marcel has remarked more than once to me. Of course, when he first made this statement as a graduate student, maybe because it was after a late night party at Ms. Chan’s, I didn’t take him seriously. However, the events of the past few years, particularly each time I meet someone new, have convinced me that he’s probably on to something: There don’t seem to be a billion of us.

“Please meet my partner Habib, he’s coming down to the entrepreneur’s meet next week in Bangalore.”

Jaideep, a classmate who now was living in the U.S., and I had reconnected last Christmas at our 25th reunion. Despite, or more likely because of, the amount of libations consumed, he figured I must know a thing or two and asked me to share it with his Mumbai-based business partner.

Habib and I did connect over the phone soon after at a startup event and agreed to meet outside the auditorium just before lunch. When I made my way out of the hall a few minutes before midday, I found small clumps of people discussing the morning presentations and their own businesses. After several “Hail-fellow-well-met” intercepts, I heard my phone ring. It was Habib. As we exchanged “Where are you ats?” I spotted a bearded gentleman with a phone to his ear, standing next to my friend Dhruv just outside the gate.

“Habib?” I asked tentatively and the gentleman stuck out his hand

“You are Srikrishna?”

Inevitably, the discussion of “How do you know…” ensued between Dhruv (with whom Habib had worked for several years at an ad agency) and me. The longer we spoke, the more folks we found we knew in common.

Scientists in the U.S. as many as 50 years ago began exploring what they then termed “chains of acquaintances.” In fact, Stanley Milgram, then a young social psychologist (apparently you can study practically anything at Harvard) did his famous package-mailing experiment to see how short these chains of acquaintances were.

He mailed packages to 296 people asking them to post them on to a “final recipient.” None of them was told where the final recipient actually lived; just his name, occupation and some personal details (these were pre-Internet and pre-Google days, of course).

The folks who received the package were supposed get it delivered by passing it on to someone with whom they were on a first-name basis and who might have a better chance of finding the final recipient. Astonishingly, even without any Indians or Chinese being involved, the packages made it to their destinations in less than five hops.

Hollywood got in on the act with “Six Degrees of Separation,” based on the play of the same name by John Guare.

Before you know it, folks studying crickets and how diseases spread started working on this “Small World” theory. While the folks at the University of Virginia, in an urge to create something useful, released the Kevin Bacon game (look it up), Duncan Watts at Cornell published the first compendium of all key Small World theories.

What however was missing in all these studies is what my friend Dr. Sluiter, keen scientist that he is, formulated as Sluiter’s Lemma on Indian Connectedness or SLIC. I feel like Harrison Ford finding the Ark of the Covenant when I present these lemmas. If only these other folks had stumbled upon it sooner, the Small World theory would have made a whole lot more progress much earlier. But as the old saw goes: Better late than never.

Lemma 1: Any two Indians went to school with each other. Given the average Delhi Public School class has probably 300 kids in five sections, and every kid raised by a self-respecting, card-carrying Indian parent needs to become a doctor or an engineer, it’s almost inevitable that between 12 years of schooling and at least three years of college a good many of us have gone to school with one another. And this does not even count graduate school where a few more links can be forged. I can hear the mathematicians among you stating that the average IIT had only a class size of 400 to 600 and medical schools even less and that those are pretty small numbers. Fear not, Lemma 2 comes to the rescue.

Lemma 2: Or their siblings/friends went to school with each other. Regardless of what you may have read in this paper or other publications about the rise of nuclear families in urban India, we are blessed with a large number of siblings and cousins. When you now factor in all the other kids with whom we played on the street with marbles, tops, gilli-danda, cricket and numerous other sports, it quickly adds up.

Lemma 3: They are related to each other. In the unlikely event two Indians or their siblings or friends did not go to school together, they are usually related. “Oh, he’s my mother’s brother’s wife’s cousin’s son.” (In my case this person also happened to be my classmate in college.) In my brother-in-law’s case, he has found a good part of Tamil Nadu is related by blood — not that surprising when grandparents on either side have 12 siblings.

Lemma 4: If all of the above fail, they are married to each other. Drum roll on this one. Just when you felt that you’ve actually met a couple of Indians who are not connected, you’ll find, as Dr. Sluiter did, that they are married, either to each other or into each other’s families. Sometimes you can’t tell the difference in India, but that’s a story for another day.

This article first appeared in the India Real Time of the Wall Street Journal.

10 books every entrepreneur should read

Book piles in the wild 5

Image by Andrew B47 via Flickr

A question “What books should Indian entrepreneurs read” on Quora set me thinking. The good news is that Indian entrepreneurs should read, for most part books that entrepreneurs anywhere would do well to read. The trick is picking the 10 or fewer, that would make reading (or starting) seem not so daunting and that you’d have a snowball’s chance of completing. My own recommendations (& favorites) include the following. Much like a travel guide that tells you what to see if you have only one day in Paris, a week, a month or more, I have attempted to bin them in an attempt to bring coherence and priority.

Plan to ready only ONE book

  • The Effective Executive by Peter F. Drucker: Forty years after its first publication, this book, like good wine, has aged well. If you are going to read only one book, this should be it. Even if you are only contemplating to be an entrepreneur, you should read this. You’ll do better in any role with this one.

If you can squeeze in two more
Particularly for tech founders and any first time entrepreneurs, knowing about sales and design, particularly as it related to customers, these two books work.

  • Selling the Wheel by Jeff Cox and Howard Stevens: Most entrepreneurs are surprised when they build something and the world does not beat a path to their door on its own. This novel is the gentlest way to get acquainted with selling.
  • Design of Everyday Things by Donald Norman: How many times have you had to re-print your document to get the two-sided printing working? Or needed to paste instructions on your copier or building door. Before we build it – anything – it would be nice to understand what folks are trying to get done.

Now you are on a roll, here are three more
Now its time to hear others’ stories and to see what part of it is relevant to you.

  • Growing a Business by Paul Hawken: The first person conversational tone of the book speaks from the heart and is as applicable today as when it was written more than a decade ago.
  • Founders at Work: Stories of Startups’ Early Days by Jessica Livingston: this is probably the newest book in this list – and one that I am still working my way through. The breadth of entrepreneurs covered alone would make it worthwhile.
  • Made in Japan – Sony’s story by Akio Morita, Edwin M. Reingold and Mitsuko Shimomura is a timeless story of innovation, perseverance – that’s particularly relevant from Indian entrepreneurs trying to enter global markets

If you are still with the program, these can help you round it off

Bonus number ten
If you got this far, you need to read a darn good yarn of how a set of engineers got a new machine built.

  • Soul of a New Machine by Tracy Kidder – this book helped the author land a Pulitzer prize – a non-technical journalist covering the story of how Data General went about trying to beat Digital at the microcomputer game. Human drama and much that goes on in the name of startup success.

It is hard to pick a finite list and any such list if likely to be highly subjective. You will notice I have not picked any Indian entrepreneurial stories – its just that they don’t figure in the top 10 – in which itself only one book younger than 5 year old figures. This is in a sense a foundational reading course rather than here’s how some specific company has done it, in India or overseas. It is important in the first instance to read – which I am still surprised how many tech folks in India don’t seem to read and freely admit to not doing so :).

Happy reading!

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