K Srikrishna

The Entrepreneur Life

Month: July 2016

Questions
Photo: Laura Merrill Photos

3 Steps to Becoming a Better Communicator

July 26, 2016 / / 0 Comments

“What is this person trying to tell me?”

Haven’t you found yourself wondering this in more than one situation?  In my experience, the single most critical skill that leaders in general and startup founders in particular need is that of being a good communicator. While most of us find it easy to talk  and some of us may actually listen, it doesn’t make us a good communicator.

How many of the meetings you attend seem not only interminable but often indecipherable? If this were a problem with just meetings, you could excuse yourself and read the meeting minutes. But alas meeting minutes, like many emails or other forms of written communication seem to only add to the confusion.

“What is this person trying to tell me?”

All of us are just as guilty as we dash off memos, texts, and presentations, sowing confusion at best and mayhem at worst. Here are three steps to help us communicate better. Try them and let me know how they work for you.

Single central message Whether a 3-line email or a 6-page white paper, your communication should have a SINGLE central message – what our English composition teachers tried to tell us – the theme sentence! This answers the question “What is this person trying to tell me?” So whether it’s the personal — “You need to spend less money on eating out” (that’s to my daughter), “We need to re-do the In-app Purchase (IAP) in this game (the professional)” or “We need to ensure ________ is not elected this year” (the national) or “We need a new nuclear disarmament treaty (the global) we need to communicate a single central message and no more in each of our communications.

Short as possible but long as needed This is one I’m yet to master and often undermines my own communication effectiveness. Even when I have a single central message if I wrap it with too many words, my message is lost. This could be emotional content (especially with my daughters), or excess justification (social or business context) or plain verbosity. Yet, in a corporate context, major changes require context setting, such as environmental factors at play, why this course of action and options considered – alternates considered and discarded and potential outcomes of actions taken or not. So the 3-sentence email one of my friends insists on writing may not always do the job, but ask yourself, does your presentation require 48 pages or can you say it any shorter?

Choose your medium carefully Sure writing email is easy – heck texting someone is even easier. But just as most folks agree, breaking up with your girlfriend (or significant other) over text is not cool, there is such a thing as an appropriate medium for any given communication. I’d say easier a missive is to send, the more likely it’s to sow confusion. Sure there are exceptions, but in general, it’s a good idea, to take a moment, before you send that text or email, to ask yourself, is this the best medium to communicate this message. I find often after having written a draft email, that picking up the phone or walking down the corridor to talk to the person a much more effective way to communicate. Similarly, even when presenting to a group of folks, few words on a slide or a graph to accompany your verbal communication or a handout might be more effective.

In summary, these 3 steps will help us take the first steps to being better communicators

  • What is my single central message?
  • Am I saying it as concisely as possible with adequate context?
  • What is the best medium to communicate this in?

An earlier draft of this article appeared in LinkedIn

4 Selling Lessons That Weight Loss Taught Me

July 20, 2016 / / 0 Comments

weight_scaleAfter years of planning to lose weight and get in shape (sound familiar?), in 2014 I finally got my act together. Sure, a mild diabetes scare and being termed obese in that clinical way only doctors can helped me finally get off my duff.

Over a six month period, I dropped about 20 kg (nearly 44 lbs) and over the next six 24 months have managed to keep those pounds off – in the bargain, my resting heart rate went down to mid-to-low 50s from the mid-80s and I feel great. I’ve written about how I lost those pounds elsewhere, but I realised that some of the very same lessons I learned while losing weight, were equally applicable to being a good sales person. So here are the four lessons.

Every day counts Weight loss involves only two things – eating right (usually less) and exercising well (usually more). The critical thing is it has to be done every single day, certainly the eating right part. Exercising has to be done at least every other day. Some folks recommend taking Sunday off or even rewarding yourself on Sundays with a treat. Most sales folks get Saturday and Sunday off. Which means the other five days count even more. So make the calls you need, regardless of whether you feel up to doing them, do the research, meet the customers – relentless and daily discipline is critical for steady progress. And you know what? Once it is a habit, it doesn’t feel anywhere as oppressive as it might sound at first. Make every day count.

Plan and start your day early Overcoming 20 years of bad eating habits required me to start my day early and make at least two healthy meals (usually salads) before 7AM, so that when the munchies hit me at 11AM and 4PM I had healthy snacks ready with me and avoided the temptation of empty calories. Of course, it also gave me feel a great sense of accomplishment each morning (even righteous at times) and set the tone for the day. Creating a daily selling plan, before even getting into work and often getting in the first few calls or follow ups before 8AM will give your day a great start. A side benefit I stumbled upon was that many hard-to-connect people were much easier to reach at the start of the day. Planning and starting early meant I could balance some low-hanging fruit with a feel good factor and get chunks of time to handle that hard-to-crack accounts.

Measure but in moderation The first thing I did, once it was clear that I was going to have to lose weight was to get a weighing scale and the doctor did set me a target. I started with measuring everything – how long and how intensely I exercised and how many miles I covered in a given time. Similarly with my selling, I found initially measuring and staying on course with activities – did I make n calls a day, did I send the info to m people, helped me do the right things – so regardless of how I felt on a given day, I was moving things forward, however, incremental at times. Initially, when the needle began moving it was very motivating but excessive measurement (such as weighing myself daily) can be both obsessive and at time depressing, for as I discovered our bodies have an ebb and flow of their own – not unlike relationships in a major account or most other things in life.

Teams make it fun Selling, much like weight loss can feel like a lonely pursuit – worse yet a competitive one with the other members of your own sales team and competitors. Rather than envying the guy who’s running faster than you, on the treadmill next to you, working on a buddy system or with a team of running companions made it not only fun but a learning and fulfilling experience. Similarly sharing leads or even scuttlebutt about buyers or opportunities with team members whether in sales, marketing or technology and occasionally with the guy from the other company, always pays off in spades, not just karmically but often in new business and leads of your own.

Enjoy the journey – if it’s a chore, whether exercise, eating healthy or selling, if you don’t enjoy the journey it’s not worth doing!

An earlier version of this article appeared on LinkedIn.

Photo Credit: Conrad Kuiper CC

Measure first and other lessons from a friend

July 2, 2016 / / 0 Comments

“Why don’t you tell me what you know about placement in EDA?”

The questions started easily enough. My interviewer, Brent Gregory was this lanky gentleman with a very easy air about him. His soft voice and pleasant manner belied the incisiveness with which the questions came. Within five minutes, maybe sooner, he’d established the limits of my knowledge on the subject of electronic design automation. More importantly, he’d made me truly aware of what things I had clarity on and what I merely knew of.

The next fifty-five minutes were spent in educating me, on what it is his team was attempting to build and answering questions that I had. Here I was, having worked for over twelve years at that time in two countries – in a billion-dollar tech firm and in two startups  – selling to other tech businesses across Europe, Israel, Japan and the US. Yet Brent Gregory in under five minutes had established the limits of what I knew – certainly as it pertained to his company’s business and focused on getting me to understand the problem they were trying to solve and why their approach was likely the better one.

Measure first before you cut This old tailor’s maxim can’t be stated too often. Brent Gregory taught me this lesson that first day I met him. He seemed to come into the interview with few assumptions – took the time to get to know what I did know (about EDA that day) rather than spending a lot of time asking me either needless form questions or trying to show me how much smarter he was than me (he still is!) As entrepreneurs we like to think we are action-oriented but how often do we plan (measure) before we act (cut)? By no means have I mastered this lesson, but I’m getting better at it.

Value your team Brent was unique as a leader – while he led a research group – practically every member of the group or so it seemed, was in a different country. He did have a couple of other folks in the same building, but he had an engineer in Goa, India – one in Spain (or maybe the south of France). While distributed teams were not unheard of, a single team with its members scattered around the globe had its share of challenges. However, Brent always made sure that the appropriate member of his team got the credit and recognition they deserved and held himself accountable even while protecting his team’s freedom to work from wherever they were. This in a company that would have preferred everyone being in the same building. Unlike many other scientists and researchers, Brent was also immensely appreciative of the marketing team and the value they brought and always prepared to listen and learn why we proposed some of what we did – even while his boss, our CTO, many times voiced his opinion that “our innovative products would sell themselves.”

Simplify The sign of good engineer for me is one who can explain what he does in simple words that mere mortals can understand. Brent in that regard has few peers to take a complex matter – such as our placement algorithm – and explain not just what it did, but why it did it that way and how it was not just different but better than other methods. This allowed not only the applications engineering team but the marketing team to better communicate, position and support customers with conviction. Simplifying without trivializing – is not an easy thing to do – as folks trying to explain the reasons to stay within the EU (against the Brexit) have recently discovered.

Seventeen years after I first met Brent Gregory, I continue to admire him for his understated and measured manner of working. Thank you, Brent, for teaching me a whole lot and being such a good listener.

A variety of people — colleagues, friends, managers and mentors have taught me many lessons that have helped me grow. This article is one in a series sharing what I’ve learned and my gratitude for the lessons they’ve taught me. You can jump to any of the specific posts in my gratitude series below.

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