Measure first and other lessons from a friend

"Why don't you tell me what you know about placement in EDA?" The questions started easily enough. My interviewer, Brent Gregory was this lanky gentleman with a very easy air about him. His soft voice and pleasant manner belied the incisiveness with which the questions came. Within five minutes, maybe sooner, he'd established the limits … Continue reading Measure first and other lessons from a friend

What is marketing’s role in a business?

Marketing is probably one of the most misunderstood of functions - particularly in startups. Product development or even sales seem easy enough to understand but the average entrepreneur struggles with marketing. One of the reasons for this is our common confusion of activities (what does marketing do) and outcomes (what should marketing accomplish). The emergence … Continue reading What is marketing’s role in a business?