Photo Marsel Minga

What is marketing’s role in a business?

Marketing is probably one of the most misunderstood of functions – particularly in startups. Product development or even sales seem easy enough to understand but the average entrepreneur struggles with marketing. One of the reasons for this is our common confusion of activities (what does marketing do) and outcomes (what should marketing accomplish). The emergence…

Photo Credit: Carlos Sánchez Pimienta via Compfight cc

3 Simple Steps to Generating Revenue

A former colleague reached out to me recently seeking help. He’d inherited responsibility for a set of retail outlets in medium-sized city. Unfortunately the inheritance did not come with a marketing budget and he was wondering how he could set the business on fire. We briefly discussed what their business was about, what challenges he…

6 Elements of a Powerful Blog Post

  Neil Patel’s QuickSprout blog has always been a great source of marketing information. This last week I caught up with some of their earlier posts and this great infographic on The 6 Elements of a Powerful Blog Post caught my eye. In summary,   Include engaging photos or pictures Use clean design and layout Have…

3 Reasons Startups Need PR

Every startup should engage in Public Relations (PR) from day one. Does this mean you hire a PR firm? Absolutely NOT! When you talk about your start up at your local college, a Meetup or a friend’s wedding, you are doing PR. Of course, as with all such activities, if you do it in a systematic…

Sales Pipeline

Simple Sales Tracker for Startups

This last quarter, I met several interesting startups, that had a clutch of good customers. When I asked them “How can I help you?” at least three of them asked for help with sales. Not what you’d think, as in find me customers or introduce me to prospects but how do I manage my sales…

3 Steps to Find Those First Customers

A question posted in the HeadStart Forum once again reminded me of how easy many of us find it to build the product first before figuring out how best to get customers. Having bootstrapped two startups and mentored several more, here are three tips on bagging the first (new) customer. Your ex-employer if you’ve worked…

3 Rules to Keep Your Sanity in Social Media

“It seems like there is always another social network to join or another tool I’m supposed to learn. How can I keep up?” You can’t, asserts Alexandra Samuel, CEO of Social Signal in her Harvard Business blog. Image by HubSpot via Flickr Like all cliches, the assertion that the blogosphere is one giant echo chamber,…

7 Easy Steps To Get Started with Social Media

Unless you have been living in a cave (or exploring one or spelunking) you’ve been bombarded by stories about Facebook, Twitter and other forms of social media. And like most people I know over the age of 30, you have a vague feeling of “Is this something I should be doing?” or “Where the heck…