What is marketing’s role in a business?

Marketing is probably one of the most misunderstood of functions - particularly in startups. Product development or even sales seem easy enough to understand but the average entrepreneur struggles with marketing. One of the reasons for this is our common confusion of activities (what does marketing do) and outcomes (what should marketing accomplish). The emergence … Continue reading What is marketing’s role in a business?

3 Simple Steps to Generating Revenue

A former colleague reached out to me recently seeking help. He'd inherited responsibility for a set of retail outlets in medium-sized city. Unfortunately the inheritance did not come with a marketing budget and he was wondering how he could set the business on fire. We briefly discussed what their business was about, what challenges he … Continue reading 3 Simple Steps to Generating Revenue

Four Things Entrepreneurs Can Do (More of) to Win

In 45BC, Julius Caesar decreed the Julian Calendar. This formalized the then-new trend, that a calendar year begin in January—which for centuries before had started in March. Little did Caesar know that two millennia later, even with the minor modifications of the Gregorian calendar, the world at large would use this time to take stock. … Continue reading Four Things Entrepreneurs Can Do (More of) to Win