Over the last several years, I have written about startups, entrepreneurship and business in general in the Hindu BizLine and Wall St. Journal. I have compiled these for easy access in the column below.

Starting up

Begin at the very beginning
A good place to start
The importance of starting NOW!

People

Business is about people
People - the lifeblood of an organization
Hiring for a start-up
Mentoring people
Do Startups need consultants
Letting the founders go

Money, money, money

A matter of capital
Keeping the cash flowing

Customers

Customers - finding, keeping &
Firing a customer

Execution

Delivering on your promise
Managing Time
Decision making for entrepreneurs

Marketing & Sales

Marketing for success
Selling every moment
Building Brands for Startups

Business of business

What does your company do? Exiting your business Back to Basics

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Design of Business

Business, Culture & Entrepreneurship

Bending backwards for customers – one benefit

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