Delivering on your promise

From my ninth article in the Start-up Logic entrepreneurship series in the Hindu BusinessLine

Every business sets out with a single premise and in the case of successful entrepreneurial firms this usually is a simple premise. If your business promises to deliver ‘hassle free online bill payment’ or to ‘keep all your contact information current automatically’, it keeps everyone in your company focused on what needs to be done. As an entrepreneur, you discover that just as you manage to get your ducks lined up, growth sneaks up on you scattering things once again.
Read the rest here.

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