The Entrepreneur Life

Author: Sri Srikrishna (Page 14 of 22)

When do I need a business model?

Business Model Concept

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When this question was first posed to me, my immediate response would have been “At the very beginning.” However, upon a little reflection I realized that the answer needs to be a little more nuanced and is not nearly as self-evident as I reckoned. I’d still say  you should have a likely business model in mind, reasonably early in your startup’s life.

Of course, given the treacherous nature of the English language, it’s probably worth defining what a business model is.

Wikipedia defines it as

A business model describes the rationale of how an organization creates, delivers, and captures value

and in plain English, according to the fine folks at Walden University,

The term “business model” refers both to the way in which a business creates a product or service and sells it for a profit, and to any document that outlines the process. …The business model of a lemonade stand seems straightforward: make lemonade and sell it to passersby for profit.

Given all the talk of lean startups, I’ve met a number of folks who talk of figuring out their business model even as they roll out their product. Yet a number of sane heads seem to be be reminding us rightly, that a feature ain’t a product ain’t a business. To me fundamentally a business model is figuring out who is going to pay (& hopefully how much) for the service/product we offer. It could be the users, it could be their parents (in the case of children), their companies (for corporate/SMB), advertisers (for free consumer services) or the government – someone, somewhere is going to write a check or whip out a credit card or cash for your product or service.

Once you have a business model you can then figure out how much money you will actually make – your revenues. Done right, you hopefully know what is it going to cost you to deliver it and how long before you can get it to operational breakeven (making more than you spend on a quarterly/monthly/weekly basis.) Of course if the numbers don’t add up in your revenue model, you return to your business model to tweak your assumptions, targets etc., till you can iterate to something that looks like a practical (or at least realistic) business model.

“There’s not a single business model… There are really
a lot of opportunities and a lot of options and
we just have to discover all of them.” Tim O’Reilly

Back to the question of when do you need this? I’d still say start with something as simple as “We’ll provide P for Q, which {Q,R} will pay for in the form of S.

A couple of examples might help illustrate this.

We’ll

enable consumers to discover relevant videos easily and we’ll make money through advertising” or
answer academic questions over SMS for high-schoolers.  Parents will pay for the service through subscription.
help solar installations achieve higher ROI. OEMs will license our technology or purchase our blackbox.

This is more a statement of intent than a full fledged business model. Before you go spend a lot of time, figure out whether the world (or at least your target customer group) actually has the problem you reckon you’re solving for them and is willing to pay for it. Once the market need and your product/service fit to that need is established you can return to working up a real business model, that will allow you to build a real business.

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Chefs & Ginger: Lessons for the Startup CEO

Gari (A japanese pickled ginger.) ???

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One of the best kept secrets least discussed matters in the startup world is what power a CEO really wields. When you are one of the worker bees or even a vice president it seems that the CEO is this powerful fellow, who at times appears all-knowing. And even when he isn’t, he still seems to wield an unfair amount of power. It’s only when you get to be the CEO of your own startup — by accident, choice or default — you realize that the power of the CEO is all too illusory.

Sure you can TELL folks what they should do and you can mean NOW! but that doesn’t work too well nor get you too far. You’ll soon find out, what anyone who’s raised teens knows, that what you want and what you get can be two different things.

Recently as a friend and fellow entrepreneur and I discussed issues each of us were facing in our businesses, about getting things accomplished, it hit me suddenly. Ginger! There’s much leaders, especially new CEOs, can learn from good Asian chefs – especially in how they use Zingiber officinale – or ginger.

Ginger when used in small amounts, whether to flavor a favorite curry dish or to create a zing in your tea, elevates the dish and the entire culinary experience. There are few delights greater than having sushi with some finely sliced and pickled ginger – a near out-of-body experience when accompanied by wasabi. At the other end, a well made ginger ale or even a ginger chutney, despite being all ginger can be immensely enjoyable.

The trouble however arises when too much ginger is used in the tea or too little in the ginger ale, making both undrinkable and worse yet leaving a nasty aftertaste. Despite the taste risks too much or too little ginger poses, you rarely find Asian cooks using physical measures of the quantum of ginger they use. It’s all a subjective call and a visual appraisal honed through apprenticeship and experience.

It is the same expertise that leaders, especially of startups need to cultivate of when and how to use what amount of cajoling, pressure, suasion or even the occasional threat to get their work accomplished.

Of course both the chefs and chiefs can benefit from sharp knives, but that’s a story for another day!

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Discretion – a skill founders and CEOs need in spades

As parent of two teens, I’d like to claim that my wife and I never argue in front of them. I’d of course be lying. That being said everyone with children knows, that even if their kid can’t rattle off the 5 times table, they can recall every last word you said in your last spousal encounter, down to the tone of voice. And if you are [un]lucky, it will be saved for posterity in their biography.

Now as an entrepreneur, founder or CEO why should this story be relevant to you? Basically, this is a lesson on discretion – or the lack thereof – and how it can come and bite you in the rear!

As an entrepreneur, founder and especially as a CEO, you are going to having some rough times out there – being plagued by self-doubts, or worse yet certainty that you are screwing up. You will also wonder why you are doing what you are doing (or not) and is this whole thing a mistake? You wouldn’t be the first one to have had these thoughts nor are they likely to occur only once.  The question is what should you do when you are thus assailed?

What you should NOT do is share it with your partners – immediately or without reflection. Usually it’s best shared with someone outside your founding team – a friend, an advisor and if you are lucky, with a spouse. This last can be tricky and deserves a whole another blog post.

I have worked in and with multiple startups and started two of my own, where the founders were friends, sometimes having known each other for many years and other times, been colleagues who’d worked with each other. Almost in all cases the co-founders had been friends before becoming business partners.

And in almost everyone of these instances, when one or more founders have been plagued by self doubts, voicing it without forethought to other founders or senior staff has caused immense grief. Not unlike arguing in front of the kids (or other 3rd parties) who have no context on my wife and our deep abiding love or other ongoing issues 🙂

In every case, talking about it with a non-stakeholder first would have done away with much thrashing and grief that otherwise ensued. Talking it out with a third party always worked better – in terms of achieving distance which helped in gaining clarity and perspective before looking for answers.

Many a times, our self doubts maybe no more than a fleeting moment of vulnerability – or the result of a bad day or week, a setback. We may bounce right back. At other times, they may be grounded in facts – in that we are operating at the limits of our ability or capabilities, personal life (or the lack of one) may be intruding into our professional lives or we may be avoiding a critical set of actions/decisions at work to avoid unpleasantness.

And if there are real issues at play that need to be brought up to your partners, it should not be done in a flippant comment or regrettable aside that can be misconstrued or worse. It can be presented with some distance and perspective that you’d have gained in discussing it with a non-stakeholder first. This alone is a good reason to seek out a mentor or advisor, but almost any friend, who’s not involved in your business and has no axe to grind will do.

So the next time you think of making a casual remark to the other founders, especially those who are your friends, bite your tongue. You are a parent – or at least need to behave as a responsible one – if you want to keep the job!

Be Generous – Lessons from my dad

As in my worst fears, the call came early in the morning, just before 3AM California time. When the phone rang the first time, I rejected the call, reckoning it was a colleague in India, who’d lost track of time. When the phone rang again within minutes, this time with caller ID showing another colleague’s name, I knew something was amiss.

“Sri, I am sorry to inform you your father has passed away!” At first, I was not sure I had heard right. My first thought strangely was for my colleague who had the unpleasant task of having to call me with bad news. I almost felt apologetic that I had put him in such a position. Maybe it was shock and I was not ready to hear that my father was no more.

Rushed calls to my travel agent, wondering what to tell the kids sleeping in the next room – the next thirty-six hours were a blur – neither Icelandic volcanoes spewing ash, nor delayed flights and uncooperative flight supervisors would get in the way of our making it back to India. The nearly two hour trip from the tarmac to my father’s home felt longer than the whole journey.

“Your father paid for me to go to college and then got me started on my Chartered Accountancy apprenticeship,” said the stranger, who’d come to the funeral. He looked to be about 40 years old. “Your dad was also the one who helped my brother go the United States,” he continued. There were nearly 150 people at home when I got in from the airport, most of them extended family and a good many folks that I didn’t know. Much of the afternoon, was spent recounting tales of how my father had helped someone buy a house, another furnish one and still another get a compound wall put in.

Second cousins who’d grown up in my house abounded and had their own tales of getting jobs with my dad’s help. I recall when I was a young teen, some relative admiring my father’s watch. I was aghast when my father removed it and insisted that the relative have the watch.

That evening I recall my sister and I arguing with my dad, that if he just gives away stuff, we’d probably not have anything – not that we knew what we had. My dad just laughed at first. Then when he saw how serious we were, he said “There’s great pleasure in giving – I’d say more so than even receiving.” My sister, ever the smart alec quickly retorted, “Then you’ll be happy to give and I will be happy to receive.”

It was only many years later that I learnt about my father’s journey to the city as an impoverished young man with three rupees in his pocket. While he became a successful man over the years, he never stopped giving regardless of his own financial status. His life itself was one critical lesson – “Be Generous”

My father Dr. K. Kuppuswamy passed away on the 24th of May 2011.

4 Degrees of Separation – The Indian Network

Photo: marfis75 via Compfight

Photo: marfis75 via Compfight

As with many profound discoveries it began innocuously enough.

“I don’t believe that there are truly a billion Indians,” my friend Marcel has remarked more than once to me. Of course, when he first made this statement as a graduate student, maybe because it was after a late night party at Ms. Chan’s, I didn’t take him seriously. However, the events of the past few years, particularly each time I meet someone new, have convinced me that he’s probably on to something: There don’t seem to be a billion of us.

“Please meet my partner Habib, he’s coming down to the entrepreneur’s meet next week in Bangalore.”

Jaideep, a classmate who now was living in the U.S., and I had reconnected last Christmas at our 25th reunion. Despite, or more likely because of, the amount of libations consumed, he figured I must know a thing or two and asked me to share it with his Mumbai-based business partner.

Habib and I did connect over the phone soon after at a startup event and agreed to meet outside the auditorium just before lunch. When I made my way out of the hall a few minutes before midday, I found small clumps of people discussing the morning presentations and their own businesses. After several “Hail-fellow-well-met” intercepts, I heard my phone ring. It was Habib. As we exchanged “Where are you ats?” I spotted a bearded gentleman with a phone to his ear, standing next to my friend Dhruv just outside the gate.

“Habib?” I asked tentatively and the gentleman stuck out his hand

“You are Srikrishna?”

Inevitably, the discussion of “How do you know…” ensued between Dhruv (with whom Habib had worked for several years at an ad agency) and me. The longer we spoke, the more folks we found we knew in common.

Scientists in the U.S. as many as 50 years ago began exploring what they then termed “chains of acquaintances.” In fact, Stanley Milgram, then a young social psychologist (apparently you can study practically anything at Harvard) did his famous package-mailing experiment to see how short these chains of acquaintances were.

He mailed packages to 296 people asking them to post them on to a “final recipient.” None of them was told where the final recipient actually lived; just his name, occupation and some personal details (these were pre-Internet and pre-Google days, of course).

The folks who received the package were supposed get it delivered by passing it on to someone with whom they were on a first-name basis and who might have a better chance of finding the final recipient. Astonishingly, even without any Indians or Chinese being involved, the packages made it to their destinations in less than five hops.

Hollywood got in on the act with “Six Degrees of Separation,” based on the play of the same name by John Guare.

Before you know it, folks studying crickets and how diseases spread started working on this “Small World” theory. While the folks at the University of Virginia, in an urge to create something useful, released the Kevin Bacon game (look it up), Duncan Watts at Cornell published the first compendium of all key Small World theories.

What however was missing in all these studies is what my friend Dr. Sluiter, keen scientist that he is, formulated as Sluiter’s Lemma on Indian Connectedness or SLIC. I feel like Harrison Ford finding the Ark of the Covenant when I present these lemmas. If only these other folks had stumbled upon it sooner, the Small World theory would have made a whole lot more progress much earlier. But as the old saw goes: Better late than never.

Lemma 1: Any two Indians went to school with each other. Given the average Delhi Public School class has probably 300 kids in five sections, and every kid raised by a self-respecting, card-carrying Indian parent needs to become a doctor or an engineer, it’s almost inevitable that between 12 years of schooling and at least three years of college a good many of us have gone to school with one another. And this does not even count graduate school where a few more links can be forged. I can hear the mathematicians among you stating that the average IIT had only a class size of 400 to 600 and medical schools even less and that those are pretty small numbers. Fear not, Lemma 2 comes to the rescue.

Lemma 2: Or their siblings/friends went to school with each other. Regardless of what you may have read in this paper or other publications about the rise of nuclear families in urban India, we are blessed with a large number of siblings and cousins. When you now factor in all the other kids with whom we played on the street with marbles, tops, gilli-danda, cricket and numerous other sports, it quickly adds up.

Lemma 3: They are related to each other. In the unlikely event two Indians or their siblings or friends did not go to school together, they are usually related. “Oh, he’s my mother’s brother’s wife’s cousin’s son.” (In my case this person also happened to be my classmate in college.) In my brother-in-law’s case, he has found a good part of Tamil Nadu is related by blood — not that surprising when grandparents on either side have 12 siblings.

Lemma 4: If all of the above fail, they are married to each other. Drum roll on this one. Just when you felt that you’ve actually met a couple of Indians who are not connected, you’ll find, as Dr. Sluiter did, that they are married, either to each other or into each other’s families. Sometimes you can’t tell the difference in India, but that’s a story for another day.

This article first appeared in the India Real Time of the Wall Street Journal.

10 books every entrepreneur should read

Book piles in the wild 5

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A question “What books should Indian entrepreneurs read” on Quora set me thinking. The good news is that Indian entrepreneurs should read, for most part books that entrepreneurs anywhere would do well to read. The trick is picking the 10 or fewer, that would make reading (or starting) seem not so daunting and that you’d have a snowball’s chance of completing. My own recommendations (& favorites) include the following. Much like a travel guide that tells you what to see if you have only one day in Paris, a week, a month or more, I have attempted to bin them in an attempt to bring coherence and priority.

Plan to ready only ONE book

  • The Effective Executive by Peter F. Drucker: Forty years after its first publication, this book, like good wine, has aged well. If you are going to read only one book, this should be it. Even if you are only contemplating to be an entrepreneur, you should read this. You’ll do better in any role with this one.

If you can squeeze in two more
Particularly for tech founders and any first time entrepreneurs, knowing about sales and design, particularly as it related to customers, these two books work.

  • Selling the Wheel by Jeff Cox and Howard Stevens: Most entrepreneurs are surprised when they build something and the world does not beat a path to their door on its own. This novel is the gentlest way to get acquainted with selling.
  • Design of Everyday Things by Donald Norman: How many times have you had to re-print your document to get the two-sided printing working? Or needed to paste instructions on your copier or building door. Before we build it – anything – it would be nice to understand what folks are trying to get done.

Now you are on a roll, here are three more
Now its time to hear others’ stories and to see what part of it is relevant to you.

  • Growing a Business by Paul Hawken: The first person conversational tone of the book speaks from the heart and is as applicable today as when it was written more than a decade ago.
  • Founders at Work: Stories of Startups’ Early Days by Jessica Livingston: this is probably the newest book in this list – and one that I am still working my way through. The breadth of entrepreneurs covered alone would make it worthwhile.
  • Made in Japan – Sony’s story by Akio Morita, Edwin M. Reingold and Mitsuko Shimomura is a timeless story of innovation, perseverance – that’s particularly relevant from Indian entrepreneurs trying to enter global markets

If you are still with the program, these can help you round it off

Bonus number ten
If you got this far, you need to read a darn good yarn of how a set of engineers got a new machine built.

  • Soul of a New Machine by Tracy Kidder – this book helped the author land a Pulitzer prize – a non-technical journalist covering the story of how Data General went about trying to beat Digital at the microcomputer game. Human drama and much that goes on in the name of startup success.

It is hard to pick a finite list and any such list if likely to be highly subjective. You will notice I have not picked any Indian entrepreneurial stories – its just that they don’t figure in the top 10 – in which itself only one book younger than 5 year old figures. This is in a sense a foundational reading course rather than here’s how some specific company has done it, in India or overseas. It is important in the first instance to read – which I am still surprised how many tech folks in India don’t seem to read and freely admit to not doing so :).

Happy reading!

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Who’s pain are you trying to address?

Regions of the cerebral cortex associated with...

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Over the last two months, I participated in a number of meetings with founders of startups – as an adviser, reviewer or investor. Interestingly in nearly every one of these meetings the same questions kept coming up.

In particular four different companies  –  two nascent startups and a couple in their early tweens – were facing eerily similar issues. Despite the startups being in very different spaces,  the varying ages of their endeavors and having  smart and motivated founders – they were all trying to come to grips with the lack of market traction. This despite a great deal of time spent talking to prospective customers, partners, building and launching working prototypes.

I must admit after the first couple of meetings it appeared they were having different problems. In one, a marketplace that was not getting suppliers nor buyers off the starting block, in another focusing on the technology to the exclusion of all else, and yet another having a solution looking for a problem. However, by the time the fourth meeting rolled around it was plenty clear, that all of them required a sharp focus on answering the question

“Who is your target customer?”

and more importantly,

“What pain are you trying to solve for them?”

Two years into our own start-up, we find ourselves returning to this question with reasonable – some would say troubling – frequency. When we got started on dog-earz, the newsletter tool for the rest of us, we defined our target customers as “marketing & sales folks in SMBs” and the pain we were trying to solve for them was How to keep in meaningful touch with everyone in your Rolodex, even if there wasn’t a deal on the horizon.

Of course, it helps, if your target customers actually exist (ours did) and are accessible (a little more difficult) and truly felt this as a problem (not clear). Our solution seemed more a nice-to-have vitamin rather than make-my-pain-go-away Aspirin. We hung in there, as we felt we were target users ourselves. With time it was clear that we’d better solve their pain rather than imagine that they will behave the way we’d. Seems obvious in hindsight, doesn’t it?

Things are not always as evident as we’d like them.  I once had an opportunity to talk to Phanindra Sama, founder of redBus.in about his understanding of what pain they are solving for their customers.  Phanindra shared his view that the pain his customers felt was not in purchasing bus tickets – as I’d have thought. In fact it might still be more convenient for a traveler to call someone to hold a ticket and pay for it at time of boarding – only one phone call needed, but it is the absence of reliable information – as in how many buses, when and at what price or location will leave from Bangalore to Chennai (or better yet from Jalandhar to New Delhi?) that was the customers’ pain point.

Ask yourself these two questions, repeatedly and validate them by getting out of the office and asking your target customers about their pain points. Once you nail this down it makes, at the very least, decision-making a whole lot easier. Knowing this is of course only a good start, but not knowing can kill your business.

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Giving this Diwali

The diwali diyas at Diwali Celebrations at Ban...

Admiration, respect, possibly adulation or envy are the emotions that pop to mind when people talk of Bill Gates or Warren Buffett, who are not just among the world’s richest men but among the most philanthropic.

Yet fear or trepidation seems to have been the emotion stirred, if we are to believe the media, by these two men when they took their message of giving to China and are rumored to be bringing it to India.

Even before the Joy of Giving week rolled out at the end of September, newspapers in India and elsewhere were talking about “…concern among some of China’s wealthy that they would be pressured into contributions” and of Gates and Buffett’s dinner plans in India.

Other Op-ed pieces discussed everything from the high-rise “apartment” that Reliance’s Mukesh Ambani is building to what philanthropy India’s wealthiest are doing, if at all, and how much.

It is nice that, despite the never-ending stream of scams (Mumbai high-rise, Commonwealth Games, iron-ore mining) the mainstream media is also discussing philanthropy, particularly in the private sector. However, their starry-eyed view of it as something solely the domain of uber-rich would be depressing but for the fact that a million “little men and women” are toiling away in India each day, giving well beyond their means.

As anyone who’s tried to support a charity knows, it is easy to give a little money of your own, harder to give your time and hardest to get others to give their money or time — and it is this giving that I’d like to celebrate this Diwali.

Certainly, the wealthy in India have contributed enormously to philanthropy, be it the Tatas with their charities and institution building or Azim Premji’s eponymous foundation. Their giving, even when they’ve sought to keep it quiet, has gotten the rightful recognition and coverage.

However, most Indians who are giving each day — disproportionate amounts of their time and money — rarely have their story told. Their story needs to be told, if only to inspire others to celebrate them by following in their footsteps. I share the story of two such unheralded givers, so that giving becomes as much a second nature to all of us, as taking seems to be to a large swath of our politicians and bureaucrats.

“Why me?” is a question I hear often as the father of two teens. It is hard to explain even seemingly simple life lessons to kids. So when the “Why me?” question is posed by a teen, both orphaned and HIV positive, it is particularly hard.

Krishnagiri is a town on the Tamil Nadu-Karnataka border just an hour outside Bangalore. Its location on the cross roads of four national highways and as a main trucking route connecting Chennai, Hosur and Bangalore make it a hotspot for HIV/AIDS infections.

This has led to a number of children within the Krishnagiri district being orphaned and many are HIV-infected at birth. Many children were taken in by grandparents, relatives and in some cases by neighbors. Most of these foster parents are themselves poor and face economic challenges even before having to care for these orphaned or infected children.

The Association for Rural Community Development is an NGO that has taken up the cause of these children. Founded in 1998, ARCOD is focused on the empowerment of rural poor, particularly women and children. From the initial days of helping rural poor women form self-help groups in one district, they have grown to four districts of Tamil Nadu and their initiatives span micro-finance, rural housing, and health with emphasis on sexual and reproductive health rights.

Their most recent initiative has been to ensure that these orphaned or HIV-infected children get the nutrition that can ensure them a reasonable quality of life — and so, too, the foster families.

As in any human situation, the numbers rarely paint as clear a picture as individual stories. One 13-year-old girl’s father died of AIDS and even while her mother tries to earn a living as a day laborer, the teenager has to take care of her three younger siblings. Another girl is 11 and HIV positive; she has lost both her parents and is being raised by her grandmother who works as a coolie.

A contribution of 500 rupees a month per child enables the provision of such nutrition. With their volunteer teams on the ground, their counseling and training services for families, ARCOD is directly impacting the lives of hundreds of children. All this with little or no fanfare and even lower overhead.

Pasha is a gifted painter and, like many kids his age, likes playing computer games. However, growing up with muscular dystrophy in a family that lived in the slums of South Bangalore, he’d have never been able to pursue his dreams but for the Foundation for Action, Motivation and Empowerment India.

Founded in 2001, FAME is a Bangalore-based NGO that supports rehabilitation and empowerment of children and young adults with neuro-muscular and intellectual development disabilities, such as cerebral palsy, Down’s syndrome, mental retardation and muscular dystrophy.

“Most poor parents who work had to leave their mentally or physically challenged children locked at home,” says Janaki Vishwanath, managing trustee of FAME India. “They could not put their kids in regular schools nor necessarily afford the special education or schooling.”

It is this gap that FAME India has stepped in to bridge. While admitting students of every economic group, the fees it charges for the school is based solely on parents’ ability to pay. The school bus service at FAME is as important as the special education teachers, the dedicated volunteers, the wheelchair friendly building and in-school lunches as it allows both the children and their parents to pursue an empowering course.

Now, as some of their students approach or cross into adulthood, FAME has stepped up to face the challenge of helping them seek gainful employment that offers a modicum of income and immeasurable confidence to face the world. Opportunities they have created include those in their in-house production facility for cloth and paper gift bags, paper cups, painted clay lamps or diyas for festivals or through mail room or copying and courier jobs with local companies.

Although in a relatively nascent stage from a job creation standpoint and constantly challenged by the financial needs of a growing student body, FAME India is yet another instance of unsung heroes who are changing lives each day one child at a time.

There are yet more organizations such as Gift-a-Future, who are attempting to remove economic impediments that come in the way of education, particularly for high school students. Even if we featured one a week, or better yet one a day, our lives would be that much the richer. Join me in getting their stories told.

This story first appeared online at the Wall Street Journal’s India Journal.

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Are you a pushy Asian parent?

“How can I help you?”

The principal was polite, but somewhat reserved. This was our first meeting with her. Contrary to what my wife and I had heard from other parents, she was neither fire-breathing nor scary. Sure, with her hair in a tight bun, a somewhat conservative raised-collar white shirt and severely cut skirt, she looked more like an up-and-coming corporate marketing executive than the principal of an elementary school. Her reputation was as a no-nonsense disciplinarian.

Report Card

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Sometime early in our meeting, the atmosphere turned from the formal and somewhat frigid start to a whole lot warmer and practically collegial. We realized this had happened once the principal knew we were not there to discuss our older daughter who was already in the school but that we’d had asked for the meeting as a prelude to admitting our younger one. In fact things got comfortable enough that somewhere in there she alluded to the fact that she always gets tremendous pressure from “Asian” parents.

Of course, in California and much of the U.S., the word Asian, particularly in an educational context, is used to refer to the arc of peoples from Japan through Indo-China to China itself. Rarely are South Asians, including Indians or West Asians, referred to as Asians.

In this instance, the principal referred to the preponderance of Indian and Chinese parents who wanted their kids to start earlier at school, get more homework, have even more activities for their kids — in other words these parents were COMPETITIVE. Her relief was palpable that we’d merely come to discuss our child’s admission.

I could certainly empathize with her and did not want to be in her shoes at a parent teacher meeting. Hah, but little did I know that I’d soon be stepping into the proverbial fire from the frying pan when my family and I relocated to Bangalore.

“Excuse me, excuse me!” the lady was persistent. About 40 of us, all parents of tenth-graders were in a meeting with the principal, this time at a school in Bangalore. The family and I have been back in India for nearly five years and our older child is in the 10th grade. The principal, this time in a starched saree but just as businesslike and no-nonsense as her Californian counterpart, was trying to address all the questions the parents had — and they had a few!

The Central Board of Secondary Education earlier this year announced its most significant reforms since the current “10 plus 2″ system of secondary education was rolled out in 1977. They were doing away with the “Board Exams.”

Across 11,500-plus schools in India each year, nearly 1.5 millions students appear for these examinations. For three decades, this single exam, taken at the end of the 10th grade, has determined what educational streams Indian kids can pursue in grades 10 and 11. Science, Commerce or the Arts are the most common choices. This choice, in turn, determines what college majors they can apply for.

No prizes for guessing the two popular choices — medicine or engineering, both of which require science and math in 10th and 11th grades.

Our children’s school was one of the few CBSE “senior secondary” schools in our city, meaning they offered 11th and 12th grades while most others only went to tenth. So if you wanted your kid to stay in high school for 11th and 12th grades, they had to compete with not just their classmates, but kids graduating from tenth grade in other schools.

“What if my child does not get admission in the science stream in 11th class at your school?” said the persistent parent. I could feel the collective nods of nearly every other parent in the room as they strained to hear the principal’s answer.

“Shouldn’t you give preference for your own students first?” pressed another parent before the principal could respond.

Like an angry town hall or shareholder meeting, the mood in the room was tense as parents tried to determine if their kid would get into the Science section.

“As long as your kids score A grade or better (80% or more) in science and math, they will be given admission in our own school,” the principal tried to assure the gathering.

“And if we are transferred or have to move, would other schools accept the grades the school gives out?” a couple from the front row asked in tandem.

“Let me speak plainly,” piped in a dad. “Your school exams have been a lot tougher than the Board exams in the past. Wouldn’t it be better if our children took the Boards? Wouldn’t that allow them to compete on a level playing field with kids from other schools?”

To her credit, the principal kept her cool as the parents continued to pepper her with questions.

While my wife, and at times one of my children, had regaled me with tales of moms who showed up at school wanting to know why a teacher had knocked off a mark or two from their child’s class test, I had not encountered this face of the anxious — at times angry — Indian school parent.

Even as the buzz of parents talking to one another grew, I put my hand up. Once I caught the principal’s eye, I asked: “Is the discussion so far pertaining only to admission for Science majors? What about Arts major?”

You could have cut the shocked silence with a knife.

“If 25 parents are prepared to commit in writing that they will send their child to an Arts major, I am prepared to offer one,” the principal said. “Otherwise anything other than Science doesn’t have enough takers.”

That evening, I took a poll of about 20 people — colleagues at work, neighbors and college mates — nearly all of whom had trained formally as engineers. Most hadn’t practiced engineering in two decades. One had become a restaurateur, several were real estate developers, others run businesses ranging from an adventure outfit to advertising agencies. Several were in teaching, general management and consulting. Many were still considering career changes. And these were the successful ones.

So why do we as parents expect our children to make up their minds at 15 or 16 and, worse yet, determine that they should all be mindlessly studying for professional courses? At the end of the eighth grade, many kids take a test to be admitted to a coaching class for taking engineering or medical entrance exams four years later!

From the ninth through 12th grades, their evenings and Saturdays are spent boning up for entrance exams. Each year, we read of ever more kids killing themselves after their 10th or 12th grade exams unable to take the pressure.

Only when we win an elusive gold at the Olympics (can we name two Indians in the last four years) or an even rarer Nobel Prize, as happened with Venkatraman Ramakrishnan in 2009, do we as Indians seem to think that there are worthwhile pursuits outside of being a doctor or an engineer.

But I am rambling. I had better stop here and rush to get into the queue for admitting my child in the special prep class for her tenth grade exam!

This article first appeared online in the Wall Street Journal in October 2010.

Be Grateful – Lessons from my dad

“I was in 9th grade – nearly 15 years old, when my father passed away.” I could see that my father was already in the past living through those first few traumatic months after his father’s death. “We continued in the same village where my father hand been the karnam – the village accountant.” My older brother was still in high school, two younger brothers and a sister in middle and primary schools. My mother did not know how she was going to put us through school – which she was clear we should complete at all costs.”

“At one end of our village lived the Mirasdar – there were two brothers, the peria (elder) and chinna (younger) mirasdar. I remember their house being a big pukka house. A family friend approached the younger mirasdar for help, when he learned that my mother could pay for only my elder brother to go to school. The mirasdar offered to pay my school fees. The amount of money involved, though small by today’s standards, was a huge boon and put me through high school. I don’t think I thought about it much at that time, besides being grateful for their support. After all in our eyes the mirasdars were the richest family in our village.”

My father after graduating from high school left his village for the “city” – Chennai and then onwards to Delhi seeking his fortune. After three years of being away, my father returned to his village for a visit. He was now employed as an accounting apprentice in Delhi earning a princely 300 rupees. In the meantime he had his share of adventures with his uncle declining to support his college education, running away to Delhi and landing a job, travelling to Shimla and other towns on his job. Wanting to share his good fortune and to thank his first benefactors he visited the mirasdar family.

“I was shocked to discover that the mirasdar family was not at all well-to-do.  They lived in a dilapidated house and in talking to others in the village I realized that they had probably been living in genteel poverty for the last decade or more. My youth and naivete, when I still lived in the village, was probably what lead me to believe that they were wealthy. I was all the more grateful and overwhelmed by their act of kindness and charity in paying for my education, when they could probably ill afford it themselves.” My father’s eyes were no longer dry as he recounted this tale of magnanimity.

His story did have a good ending, in that the children of the mirasdar family themselves went out to seek their fortunes and did well – which my father attributes, at least in part, to the good deeds of their parents.

“Things are not always what they seem,” was my father’s advice to me. “Keep an open mind and recognize that we often see what we want – which may be far from reality.”

“Be grateful for what you have and strive to help other people whenever you can.”


Photo by Martin Adams on Unsplash

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