K Srikrishna

The Entrepreneur Life

Page 16 of 24

Playing Corporate Snakes & Ladders

January 5, 2012 / / 0 Comments

The General ManagersThe popular television serial Bones features a female protagonist Dr Temperance “Bones” Brennan, a forensic anthropologist. An immensely intelligent woman capable of formidable physical action, Bones is unbelievably literal and socially inept. While this helps underpin the humour in an otherwise serious criminal investigation series, it also causes much hurt and heartache for the people around her.  We’ve all met people like that—incredibly smart, at the top of their game, even good-looking, but utterly lacking in empathy. Yet without these smart people, empathetic or not, it would be difficult to get much of our business or work done.

As managers, how do we deal with such folks? Is it possible to get them to develop empathy—for their co-workers and customers at the very least? Historically, the most common method that people have recommended to build empathy has been “walking in the other person’s shoes”. Nothing opens up our eyes, and hopefully our minds, as experiencing what Mischelle goes through every day or what Rajagopal deals with on a daily basis. And in the India of the early 21st century, there is somewhat of a unique challenge.

Companies, both multinationals already here and those entering each day, are jockeying with growing Indian companies and India-origin multinationals for middle and senior managers. Despite the promise of India’s vaunted demographic dividend, the reality today is one of far too many opportunities chasing far too few suitable candidates. Matters probably haven’t helped in the past few years, when fast-rising managers in Indian multinationals have been promoted to run their businesses elsewhere. In many ways, the downturn has been a positive step forward as growth of companies and white collar jobs in India have continued, while most of the rest of the world has stagnated.

In specific specialized fields, such as airline pilots, we’ve had no option but to go overseas and hire expatriate pilots. Retail, automotive initially began on a similar route, but have largely transitioned to hiring in India or poaching senior folks from other Indian or multinational companies in India. This has led to an interesting dynamic, evident to even a casual browser of LinkedIn or the business appointment announcements—the rapid rise of individuals into executive positions. The days of my dad working his way up a single organization over 20-odd years appear downright quaint in today’s India. Even in the early 2000s when the big four IT companies were making names for themselves as high-growth global businesses, they had their share of blue, green or other colour badges (signifying 10, 15 or even 20 years of service) in senior positions.

A quick and unscientific survey of the managing directors or India heads of technology firms, for instance, reveals folks who have moved on average four-six jobs over a period of 10-12 years. This is definitely a great time of opportunity for individuals themselves, but one of challenges for companies. It also begs the question: has the business world or India indeed changed and is this the new normal? And, more importantly, does this serve the companies, individuals and the nation well? Will Parkinson’s law kick in and can these leaders, indeed, lead without the experience that staying in one industry, even if not in one company, will bring them?

The good news is that this question has risen before and been examined in great detail. The General Managers by John Kotter of the Harvard Business School set out to answer this very question of “professional managers” who can step into any business and run it well. Kotter took an empathetic approach of walking in the footsteps of 15 general managers across a variety of industries over a year. His key finding was successful managers are domain specialists having spent most or all of their career in one industry. This enabled them to establish cooperative working relationships and wide informal networks that he attributes to their success. In what should give pause to all of us, he finds outsiders rarely do as well—as probably John Sculley and others found at Apple.

This article originally appeared in the Book Beginnings column in Mint.

Good design is in the details

January 3, 2012 / / 6 Comments
Cover of "The Design of Everyday Things"

A couple of weeks ago, I wrote about the work of Donald Norman and his seminal book “The Design of Everyday Things” (the title itself was in true design fashion improved from the original “The Psychology of Everyday Things” or POET.)  I was also bemoaning that people seem to be far more familiar with Jonathan Ive, the much heralded (and recently knighted) designer of many things Apple, than with Don Norman and his now business partner Jakob Nielsen, who’ve been evangelizing human-centered design longer than most.

Of course reading The Design of Everyday Things has once again made me sensitive to good and bad design decisions that surround us and I wanted to share a couple of instances of poor design (or poor affordances, as Don terms them). Just the other day I swung by an ATM machine, tucked in next to a Food World store. And here’s what the greeted me at the door.

Push or Pull A sign that said PUSH but a handle that said pull. This is one of the first examples Don cites for cognitive dissonance – a fancy term for when what the sign says (push) doesn’t gel with what your brain says you should do (pull). Alas Don wrote his book more than 20 years ago and we are still grappling with this one.

Another favorite one of his is figuring out which switch (on a bank of switches) controls what light or electrical equipment in a room. Just this last weekend we sneaked away to Yercaud (an largely unspoilt hill station near Salem, Tamil Nadu). The hotel we stayed in was relatively new and the first thing that greeted me, as I tried to turn on the lights was this bank of switches.

The housekeeping staff, had to put a small sticker with a sign that read Fan. Given that there are only five switches, sure we can run through them quickly – however you’d have an irate spouse in the middle of the light if you turned a light on rather than the fan 🙁 In this particular bank of switches, you can see the set up is a pair of switches (neither of which controls the fan) and the regulator in one block while three other switches in another block (one of which controls the fan). Ideally pairing the regulator and the switch into a single standalone block would have worked or having them at the very least on the same block would have provided a clear affordance.

The good news is that good design shows up in most unexpected places. The office provided me with a Tata Photon 3G broadband USB dongle. Most of us who’ve used any sort of USB dongles, whether memory sticks, Bluetooth, WiFi or broadband, have experienced the bother of losing the caps that come with them. Invariably once I’m done using the stick and remove it from the computer, I am constantly searching for the cap and usually end up just doing without it. The Tata Photon previous generation dongles suffered from this same short coming as I saw with my colleagues. However the latest dongle that I was provided, had a most ingenious solution – a wrist band that was strung through the cap – so not only was carrying the darn thing easier, but the cap even when removed stayed attached (and conveniently) out of the way, so that when it was time to stow away the stick, I don’t have to begin searching for the cap. Good design, like god is in the details.

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Design for Dummies, Mummies & Others

December 22, 2011 / / 0 Comments

“How do I get the word count on this document? In the past when I selected a paragraph, I’d get a count of the words in it, right here at the bottom left.” A colleague was struggling to get Microsoft Word to do what she wanted.

Design of Every Day Things

Photo credit: livemint.com

The next time you take a short trip on an aeroplane, take a look around yourself. It’s almost certain that anyone who’s travelling for business and working on a laptop is using a spreadsheet or working on a presentation in PowerPoint or Keynote. With these tools playing such an integral part of our everyday lives, you’d think they’d be easy to use. Yet people, including the colleague I wrote of earlier, have to call on their co-workers, spouses and nephews of neighbours to get some specific function done, often one they’d used before. If this were a matter of software alone or particularly inept computer users, we’d likely be able to deal with it a whole lot easily. But, alas, this lack of usability or user-friendliness is not confined to software or even computers alone.

The Design of Everyday Things
Even the simplest of office equipment, starting with the copier, overhead projector or network printer (poor you, if it includes a scanner) require instructions to operate, as evidenced by hand-scribbled notes and printed instructions from other users, stuck on and around them. When all that fails, we then rely on the admin expert to make these do what we’d like them to. Before you figure that I’m an inept luddite, these usability problems are by no means unique to electronic equipment.

From the faucets in airport toilets to the glass doors in our office, you can see fellow travellers struggling to operate them, often requiring multiple attempts before getting water to flow (lift, press or twist) or doors to open (push, pull or slide).
In a world that deified Steve Jobs even when he was alive and the name of Jonathan Ive is known to more folks than you’d think is possible, why is good design so hard to come by? Before we try to answer that question, let’s do an experiment.

Try this at work today. Get four of your colleagues, hand them a piece of paper and ask them to make aeroplanes. After 10 minutes of flying those aeroplanes, give them a blank piece of paper and ask them to write a six- or eight-step process to make paper aeroplanes without illustrations. Now hand these instructions to other colleagues or use them yourself to see if you can make an aeroplane at all, let alone one that flies. Now why is it that folks, even ones that have multiple college degrees, who almost without thought can make pretty darn good paper planes, can’t write a set of easy-to-follow instructions on how to build such a plane?

In his book The Design of Everyday Things, cognitive psychologist Donald A Norman answers these and a whole lot of other questions about why design—particularly user-friendly design—is not easy. Norman, whom Newsweek called “The Guru of Workable Technology”, begins with how people interact with everyday things. The three critical elements to using things successfully are, in his words, visibility, appropriate clues and feedback of one’s actions. So whether a hot and cold water faucet or the turn signals in your car, if they are visible so you can locate them easily (in front of you rather than by your foot), provide visible clues or affordances (lift, press or turn) and provide feedback (flowing water, blinking direction indicator) upon being operated, we have the makings of usable design.
Norman also provides numerous examples of good and excellent user-centred design, whether in felt pens or floppy drives, and explains why many of them never get a chance to go through the five or six attempts required to get a design right.
Businesses and each of us individuals will find our lives more productive and a whole lot less stressful if we understand the psychology of everyday things. So, the next time you see a handwritten instruction sign resolve to evangelizing user-centred design.

This article originally appeared in the Book Beginnings column in Mint in Dec 2011

Test the waters – Lessons from my Dad

December 11, 2011 / / 0 Comments
Buddhist meditation in Wat Khung Taphao,Ban Kh...

Image via Wikipedia

“I think I’ll just study the scriptures, meditate and focus on things spiritual.” My dad must have been in his late thirties or mid-forties when he said this to his father-in-law. To the latter’s credit, he did not tumble out of his wheel chair nor sputter and scream at my dad. “That’s a very good aspiration, Kuppuswamy,” was his response.

My dad was recounting how he went through a phase, when he was just plain tired of the rat race— all the traveling, business headaches, dealing with debtors and I suspect a fair amount of family drama—given our joint family, truant nephews and nieces and all the financial responsibilities that came with it.

My grandfather continued, “I’m happy to hear that you are thinking of studying the scriptures and focusing on matters spiritual. Let me help you. Why don’t I arrange a teacher to come to your house, early in the morning, so that before you leave for work you can begin studying the scriptures. Once you’ve done it for six months, you can quit your job and do this full time.”

My dad was greatly overjoyed. I’m not sure if he expected his father-in-law to accept what he was contemplating, let alone to actually help him with it. So indeed as my grandfather had promised, the purohit, a Brahmin teacher complete with shaved head and bare upper body showed up at 5AM the following Monday at my father’s place.

That first day they began with a simple recital of the sloka to the guru (hymn to the teacher). The following day they started with the Purusha Suktam, from the Rig Veda which seeks to explain the origin of the Universe. And on to the third morning. On the fourth morning my father had to leave for Nagpur on an unplanned business trip for several days. The following week, I think he managed to squeeze in two classes before another trip to Delhi. The week after he had to head out on a week long trip overseas. So the classes got fewer and farther. The purohit was persistent but polite. By month two my dad’s travel schedule pretty much precluded any classes. At the beginning of month three, my grandfather let my father know that when his schedule permitted more time, the purohit would return. Nothing further was said and my father never raised the matter of giving up things material and focusing on the spiritual!

For both my dad and me, there were two lessons packed into this one story. When he first approached my grandfather, he was clear in his mind what he wanted to do and was convinced that he should do it immediately and wholeheartedly. My grandfather of course convinced him to test the waters first – which obviously was a good thing. It was not my dad’s travel schedule that kept him from the lessons and his onward spiritual journey – it was that his desire to give up on everything was a passing fancy, a possible reaction to a stressful period, rather than a deeply felt life goal. And thanks to my grandfather he had neither burnt his bridges by resigning his job or caused immense worry to his family by seemingly losing interest in matters of the world.

The more useful lesson, particularly as a parent, was not to react to anything, however insane sounding, with visceral opposition as sometimes my wife and I do with our teen daughters, but to listen, even agree and demonstrate through action that what’s contemplated might not be the best course of action.

My grandfather despite being wheelchair-bound was a jujitsu master par excellence, pulling when pushed and pushing when pulled.

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Finding a customer – Where do you start?

November 27, 2011 / / 3 Comments

customer noticeOnce again, a question posed at Quora, “How can a straight out of college entrepreneur find clients for IT service based start up?” triggered these thoughts. As I have been recently looking at college startups, the entire issue of finding that first customer has been hovering in the background. When I cast my mind back to what worked for me at Impulsesoft, SiRF, Synopsys and Zebu, here’s what I came up with.

Referrals If you have [a] customer[s], start with them and ask for references. Any time an existing customer refers you, either to someone else within their company or others outside, it makes closing that deal a whole lot easier. Even when someone declines your services, you should ask them if they can refer you to others who may be able to use your services

Leads If you are a raw startup without a single client, then I’d start by making a list of every working adult you know – and reach out to them – with a one pager (if in print) or a single email, briefly explaining your offering in plain English, and asking them to introduce you to potential customers. As Esther Dyson, angel investor & writer suggests, ideally in your email, you’d write a brief email, that your recipient can forward after only having to add the name to the Dear […] at the beginning and put their name at the bottom. Don’t forget to add every person you went to school, college or rock show with to this list.

Cold calling Despite claims that the world has changed and sales (& marketing) are not what they were, for a raw startup cold calling is a good way to both get a sense of what’s out there, what issues you will face when you try to sell (even with referrals) and refine your own pitching – of what problem you address and how what you offer is the right thing for folks. Best thing to do with cold calling is to have a fixed time each day (or n days a week), when you’d send emails or make phone calls to reach prospects. Cold calling is one of the hardest things to do and has low conversion rates, yet will serve you well in the years ahead. Check out The Complete Idiot’s Guide to Cold Calling by Keith Rosen

Networking/speaking/free services Offering advice, giving talks and a free hand out, such as a tip sheet at industry forums, to business groups or other networking forums is a great way to build leads. For instance if you offer services in network security, you’d talk about “Top 5 Security Risks to your Business” and provide a free checklist that people could use to audit their network security. This can of course be done on online forums as well such as LinkedIn answers or your own blog.

In bound marketing In many ways this is like networking & free advice but done with content on your own website as a means to deliver value that would drive traffic to your website. In other words bring customers to your site, particularly self-selected prospects, ones looking for a solution. Companies such as http://hubspot.com/ do a great job of both educating you about inbound marketing and providing tools to make it happen.

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Top 12 Free Apps on Mac OS X for ex-Windows users

October 31, 2011 / / 3 Comments
Mac OS logo

Image via Wikimedia

Recently at a startup meeting that some fellow Angels and I hosted, I was amazed to see nearly every entrepreneur at the table (yes, there was a rather large oval table in the room) had a Macintosh (Powerbook or Air). Having made the switch (back) to a Mac just this last February, I realized how the last ten years of using a PC had ingrained certain habits, which were hard to break.

Surprisingly the transition to a Mac OS X after a decade of Windows usage,  went extremely smoothly with the only initial hiccup being able to find a good replacement for Notepad++ which had been my primary text editing/composing tool! In the weeks that followed as I got down to actually working, I slowly began identifying the holes in my work flow and began filling them with free apps or utilities for the Mac. Here are the insights that I gained from that journey and hopefully some of you will benefit from it as well.

Note: I have focused on primarily things that I felt made my transition from Windows to Mac OS easier and were holes in the software that came along with the MacOS. Clearly there were apps or utilities that shipped natively with the Mac OS and I have tried to mention them where ever appropriate.

TextWrangler By far the best (free) text editor on the Mac – from Bare Bones Software the makers of BBEdit – whilst the Mac OS ships with TextEdit (ala WordPad for Windows) – for any serious HTML coding or even plain unhindered text creation. If I were to add only one piece of software to my Mac OS X it would be this.

Business bundle

OpenOffice (now from Oracle) has been a staple of mine the last three years and was the first business app I downloaded. It gets far greater use despite my having bought the iWork package from Apple. Even for heavy users of MS Office, you will not skip a beat IMO with OpenOffice.

Skype – Despite the excellent iChat that ships in the Mac (allowing Jabber, gmail or AIM chats) – much of my business (or even personal) chat, video-calling and VOIP is done on Skype. So this made its way on to the list.

Wine – Nearly everyone I know has one favorite utility or application on Windows that has no real (or acceptable) equivalent on the Mac (if you can believe it). In my case it’s Quicken for Windows and The Journal from David RM software. Wine (& Wine Bottler) are great to run Windows apps under your Mac OS X. Loving it!

Media Management

Picasa As father of two girls and owner of at least two SonyEricsson phones and one Sony T-90 camera (thanks Yogesh!) I get a fair number of pictures taken (mostly in dubious focus). Having used Picasa on my Windows machine and despite the occasional twinge about Google’s reach into our lives, I’ve opted to stay with Picasa as my image importing, (minimal) photo manipulation tool. It’s face recognition feature is pretty cool. iPhoto that comes bundled with the Mac OS X is something that I am yet to play with – this is an instance where inertia won over

GIMP A year ago, I still found GIMP complex and intimidating – however sustained use over the last year, particularly for FlipSide, our nearly weekly cartoon, has made me rely on this as my primary image composition and image authoring tool. I am told this works reasonably well as a photo retouching tool, but never having used Photoshop or GIMP for such use, I cannot comment. This is amongst the most heavily used tools on my Mac (not bad for a X11 app 🙂

Audacity For all the audio recording, tape/CD clean up and audio blogging needs, nothing beats Audacity and thankfully the app is truly cross platform and my daughters who do most of the ripping/editing didn’t miss a beat in using Audacity for most of our audio recording/editing needs.

VLC Media Player – Sure iTunes is nice, as is QuickTime Player both of which ship natively with MacOS X. But it helps to have a media player that can play your VCD, DVD, audio CD, play practically every audio compression format that’s out there (3gp anyone) and do some other stuff, such as stripping just the audio, which I am yet to fully figure out. And again like GIMP and Audacity it is a great endorsement for the Open Source software.

Utilities

Alfred This was the first utility that I downloaded from the Mac App Store and more importantly the one I use the most. In their own words “Alfred is a productivity application for Mac OS X, which aims to save you time in searching your local computer and the web.” I use it as my primary launcher and am slowly beginning to prefer it over Spotlight (which it leverages). There is so much to Alfred (the free version) that it requires its own review to do it any justice.

EasyFind This is another utility that I find particularly useful to locate files who’s actual (or full) names I can’t recall. It supports Unix wild cards – doesn’t require indexing and works fast. It also can be constrained, to search in specific locations (or sub-folders or paths) or on file or folder names or within file contents. Also its ability to peer within packages and hidden files is a sweet benefit.

Wunderlist The newest addition to my Macintosh (surprisingly spurred by my purchase of an Android phone). It’s a great to-do list creator/tracker that syncs across my phone, Mac desktops, the cloud. It even allows my wife and me to maintain (and assign one another) to-dos across our separate Macs/calendars. Much like Alfred, it comes with a great yet simple interface with several GTD features and keyword (or labels) support.

Disk Inventory X & Grand Perspective Both of these are disk usage utilities that shows the sizes of files and folders in a special graphical way called “treemaps“. It was particularly useful while planning to move or back up files or as has happened all too soon, when my hard disk space seemed to be disappearing rapidly. Again not only useful but cool looking too. I prefer Disk Inventory for reasons I’m not too sure myself!

The Only Business Book You’d Ever Have to Read

October 20, 2011 / / 0 Comments

A quick glance at a typical entrepreneurs’ nightstand will show at least two or three books piled up waiting to be read. Despite their best intentions, entrepreneurs and other business folks often don’t get around to reading all the books they plan to. The fact that they are frequently gifted many “must-read” books only adds to the problem. If you thought things were bad before, our friends and sundry experts on Twitter and Facebook who’ve begun showering all of us with even more recommendations are making matters worse.

Effective Executive image (c) MintLast night when the pile of books on my bedside table tumbled over, I was finally spurred to action. I set out on a quest – to find that one book that must be read – after which it wouldn’t matter if I read any  others. I’d have to admit that my thus-far forbearing spouse probably had as much to do with my wanting just one book on my nightstand. It is this journey I share with you in this week’s column.

The preamble of the US Declaration of Independence, first adopted on July 4, 1776, states “We hold these truths to be self-evident.”  Scholars agree that the authors of the Declaration of Independence were greatly influenced by the work of English philosopher John Locke (1632 – 1704). That his ideas have held sway for over three hundred years speaks to the foresight and genius of John Locke. If there is such a philosopher in business, who has not only  influenced multiple generations of business leaders but continues to stay relevant today, it is Peter Drucker.

Whether you are a new employee starting out on your first job or an experienced CEO and particularly if are an entrepreneur, Peter Drucker has something of lasting value to impart to you. The challenge in getting acquainted with Peter Drucker and his work is the sheer prodigiousness of his written output. He’s Shakespearean in the number of volumes (nearly forty) he has authored and the breadth of subjects he’s covered. The utter clarity of thought and simplicity of his communication style have earned Drucker, in my opinion, the right to be termed the Bard of Business.

And much like getting acquainted with the Bard of Stratford-on-Avon through a Minerva or Cliff Notes guide, the first time reader might wish there was a quick and easy guide to Drucker. Luckily Drucker’s own “The Effective Executive” first published in 1966 (subsequently revised as The Effective Executive Revised in 2002 and The Effective Executive in Action in 2005) is such a guide.  The book distills the wisdom needed for a professional lifetime in Drucker’s trademark lucid style within its slim 174 pages. It is the volume I’d choose, if I had to pick only one of his books.

The charm of the book lies in Drucker’s simple assertion that effectiveness can be learned. Never one to mince words, he asserts in the very first chapter,“Intelligence, imagination, and knowledge are essential resources, but only effectiveness converts them into results.” He then quickly spells out five simple steps to learn and practice effectiveness.

Drucker’s frequent use of compelling anecdotes from his own wide-ranging consulting career and history makes reading the book not only pleasurable but memorable as well.  My own favorite story is the one about President Abraham Lincoln’s response when he’s told about his new commander-in-chief’ General Grant’s fondness for the bottle. “If I knew his brand, I’d send a barrel or so to some other generals.” Drucker goes on to say, Grant’s appointment was effective because he was chosen for his strength of winning battles and “not for his sobriety, that is, for the absence of a weakness.”

My roommate in college would read the Bible each night before he went to bed. Many a times, as brash 18-year-olds are wont to do, I’d ask him “Haven’t you read it before? How come you are reading it again?” To his credit he never lost his cool and would mostly give me an indulgent smile before returning to his book. It was only much later that I came to appreciate the value of returning to a book I’d read many times and discovering new things each time. The Effective Executive is such a book, one that I find myself returning to each year and it has never disappointed.

Get yourself a copy today and you wouldn’t even have to clear out any space, given the slim volume it is.

Summary

Effective executives

  • Manage their time through explicit choices about what’s important
  • Focus on what they can contribute themselves
  • Build on people’s strengths rather than try to mitigate their weaknesses
  • Set and drive the long-term business priorities
  • Understand and make effective decisions and
  • Know that effectiveness can be learned

 

An edited version of this article first appeared in my Book Beginnings column in the Mint.

When do I need a business model?

September 20, 2011 / / 5 Comments
Business Model Concept

Image by Alex Osterwalder via Flickr

When this question was first posed to me, my immediate response would have been “At the very beginning.” However, upon a little reflection I realized that the answer needs to be a little more nuanced and is not nearly as self-evident as I reckoned. I’d still say  you should have a likely business model in mind, reasonably early in your startup’s life.

Of course, given the treacherous nature of the English language, it’s probably worth defining what a business model is.

Wikipedia defines it as

A business model describes the rationale of how an organization creates, delivers, and captures value

and in plain English, according to the fine folks at Walden University,

The term “business model” refers both to the way in which a business creates a product or service and sells it for a profit, and to any document that outlines the process. …The business model of a lemonade stand seems straightforward: make lemonade and sell it to passersby for profit.

Given all the talk of lean startups, I’ve met a number of folks who talk of figuring out their business model even as they roll out their product. Yet a number of sane heads seem to be be reminding us rightly, that a feature ain’t a product ain’t a business. To me fundamentally a business model is figuring out who is going to pay (& hopefully how much) for the service/product we offer. It could be the users, it could be their parents (in the case of children), their companies (for corporate/SMB), advertisers (for free consumer services) or the government – someone, somewhere is going to write a check or whip out a credit card or cash for your product or service.

Once you have a business model you can then figure out how much money you will actually make – your revenues. Done right, you hopefully know what is it going to cost you to deliver it and how long before you can get it to operational breakeven (making more than you spend on a quarterly/monthly/weekly basis.) Of course if the numbers don’t add up in your revenue model, you return to your business model to tweak your assumptions, targets etc., till you can iterate to something that looks like a practical (or at least realistic) business model.

“There’s not a single business model… There are really
a lot of opportunities and a lot of options and
we just have to discover all of them.” Tim O’Reilly

Back to the question of when do you need this? I’d still say start with something as simple as “We’ll provide P for Q, which {Q,R} will pay for in the form of S.

A couple of examples might help illustrate this.

We’ll

“enable consumers to discover relevant videos easily and we’ll make money through advertising” or
“answer academic questions over SMS for high-schoolers.  Parents will pay for the service through subscription.”
“help solar installations achieve higher ROI. OEMs will license our technology or purchase our blackbox.“

This is more a statement of intent than a full fledged business model. Before you go spend a lot of time, figure out whether the world (or at least your target customer group) actually has the problem you reckon you’re solving for them and is willing to pay for it. Once the market need and your product/service fit to that need is established you can return to working up a real business model, that will allow you to build a real business.

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Chefs & Ginger: Lessons for the Startup CEO

September 13, 2011 / / 4 Comments
Gari (A japanese pickled ginger.) ???

Image via Wikipedia

One of the best kept secrets least discussed matters in the startup world is what power a CEO really wields. When you are one of the worker bees or even a vice president it seems that the CEO is this powerful fellow, who at times appears all-knowing. And even when he isn’t, he still seems to wield an unfair amount of power. It’s only when you get to be the CEO of your own startup — by accident, choice or default — you realize that the power of the CEO is all too illusory.

Sure you can TELL folks what they should do and you can mean NOW! but that doesn’t work too well nor get you too far. You’ll soon find out, what anyone who’s raised teens knows, that what you want and what you get can be two different things.

Recently as a friend and fellow entrepreneur and I discussed issues each of us were facing in our businesses, about getting things accomplished, it hit me suddenly. Ginger! There’s much leaders, especially new CEOs, can learn from good Asian chefs – especially in how they use Zingiber officinale – or ginger.

Ginger when used in small amounts, whether to flavor a favorite curry dish or to create a zing in your tea, elevates the dish and the entire culinary experience. There are few delights greater than having sushi with some finely sliced and pickled ginger – a near out-of-body experience when accompanied by wasabi. At the other end, a well made ginger ale or even a ginger chutney, despite being all ginger can be immensely enjoyable.

The trouble however arises when too much ginger is used in the tea or too little in the ginger ale, making both undrinkable and worse yet leaving a nasty aftertaste. Despite the taste risks too much or too little ginger poses, you rarely find Asian cooks using physical measures of the quantum of ginger they use. It’s all a subjective call and a visual appraisal honed through apprenticeship and experience.

It is the same expertise that leaders, especially of startups need to cultivate of when and how to use what amount of cajoling, pressure, suasion or even the occasional threat to get their work accomplished.

Of course both the chefs and chiefs can benefit from sharp knives, but that’s a story for another day!

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Discretion – a skill founders and CEOs need in spades

July 22, 2011 / / 0 Comments

As parent of two teens, I’d like to claim that my wife and I never argue in front of them. I’d of course be lying. That being said everyone with children knows, that even if their kid can’t rattle off the 5 times table, they can recall every last word you said in your last spousal encounter, down to the tone of voice. And if you are [un]lucky, it will be saved for posterity in their biography.

Now as an entrepreneur, founder or CEO why should this story be relevant to you? Basically, this is a lesson on discretion – or the lack thereof – and how it can come and bite you in the rear!

As an entrepreneur, founder and especially as a CEO, you are going to having some rough times out there – being plagued by self-doubts, or worse yet certainty that you are screwing up. You will also wonder why you are doing what you are doing (or not) and is this whole thing a mistake? You wouldn’t be the first one to have had these thoughts nor are they likely to occur only once.  The question is what should you do when you are thus assailed?

What you should NOT do is share it with your partners – immediately or without reflection. Usually it’s best shared with someone outside your founding team – a friend, an advisor and if you are lucky, with a spouse. This last can be tricky and deserves a whole another blog post.

I have worked in and with multiple startups and started two of my own, where the founders were friends, sometimes having known each other for many years and other times, been colleagues who’d worked with each other. Almost in all cases the co-founders had been friends before becoming business partners.

And in almost everyone of these instances, when one or more founders have been plagued by self doubts, voicing it without forethought to other founders or senior staff has caused immense grief. Not unlike arguing in front of the kids (or other 3rd parties) who have no context on my wife and our deep abiding love or other ongoing issues 🙂

In every case, talking about it with a non-stakeholder first would have done away with much thrashing and grief that otherwise ensued. Talking it out with a third party always worked better – in terms of achieving distance which helped in gaining clarity and perspective before looking for answers.

Many a times, our self doubts maybe no more than a fleeting moment of vulnerability – or the result of a bad day or week, a setback. We may bounce right back. At other times, they may be grounded in facts – in that we are operating at the limits of our ability or capabilities, personal life (or the lack of one) may be intruding into our professional lives or we may be avoiding a critical set of actions/decisions at work to avoid unpleasantness.

And if there are real issues at play that need to be brought up to your partners, it should not be done in a flippant comment or regrettable aside that can be misconstrued or worse. It can be presented with some distance and perspective that you’d have gained in discussing it with a non-stakeholder first. This alone is a good reason to seek out a mentor or advisor, but almost any friend, who’s not involved in your business and has no axe to grind will do.

So the next time you think of making a casual remark to the other founders, especially those who are your friends, bite your tongue. You are a parent – or at least need to behave as a responsible one – if you want to keep the job!

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