K Srikrishna

The Entrepreneur Life

Category: Entrepreneurship (Page 8 of 12)

Chefs & Ginger: Lessons for the Startup CEO

September 13, 2011 / / 4 Comments
Gari (A japanese pickled ginger.) ???

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One of the best kept secrets least discussed matters in the startup world is what power a CEO really wields. When you are one of the worker bees or even a vice president it seems that the CEO is this powerful fellow, who at times appears all-knowing. And even when he isn’t, he still seems to wield an unfair amount of power. It’s only when you get to be the CEO of your own startup — by accident, choice or default — you realize that the power of the CEO is all too illusory.

Sure you can TELL folks what they should do and you can mean NOW! but that doesn’t work too well nor get you too far. You’ll soon find out, what anyone who’s raised teens knows, that what you want and what you get can be two different things.

Recently as a friend and fellow entrepreneur and I discussed issues each of us were facing in our businesses, about getting things accomplished, it hit me suddenly. Ginger! There’s much leaders, especially new CEOs, can learn from good Asian chefs – especially in how they use Zingiber officinale – or ginger.

Ginger when used in small amounts, whether to flavor a favorite curry dish or to create a zing in your tea, elevates the dish and the entire culinary experience. There are few delights greater than having sushi with some finely sliced and pickled ginger – a near out-of-body experience when accompanied by wasabi. At the other end, a well made ginger ale or even a ginger chutney, despite being all ginger can be immensely enjoyable.

The trouble however arises when too much ginger is used in the tea or too little in the ginger ale, making both undrinkable and worse yet leaving a nasty aftertaste. Despite the taste risks too much or too little ginger poses, you rarely find Asian cooks using physical measures of the quantum of ginger they use. It’s all a subjective call and a visual appraisal honed through apprenticeship and experience.

It is the same expertise that leaders, especially of startups need to cultivate of when and how to use what amount of cajoling, pressure, suasion or even the occasional threat to get their work accomplished.

Of course both the chefs and chiefs can benefit from sharp knives, but that’s a story for another day!

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Discretion – a skill founders and CEOs need in spades

July 22, 2011 / / 0 Comments

As parent of two teens, I’d like to claim that my wife and I never argue in front of them. I’d of course be lying. That being said everyone with children knows, that even if their kid can’t rattle off the 5 times table, they can recall every last word you said in your last spousal encounter, down to the tone of voice. And if you are [un]lucky, it will be saved for posterity in their biography.

Now as an entrepreneur, founder or CEO why should this story be relevant to you? Basically, this is a lesson on discretion – or the lack thereof – and how it can come and bite you in the rear!

As an entrepreneur, founder and especially as a CEO, you are going to having some rough times out there – being plagued by self-doubts, or worse yet certainty that you are screwing up. You will also wonder why you are doing what you are doing (or not) and is this whole thing a mistake? You wouldn’t be the first one to have had these thoughts nor are they likely to occur only once.  The question is what should you do when you are thus assailed?

What you should NOT do is share it with your partners – immediately or without reflection. Usually it’s best shared with someone outside your founding team – a friend, an advisor and if you are lucky, with a spouse. This last can be tricky and deserves a whole another blog post.

I have worked in and with multiple startups and started two of my own, where the founders were friends, sometimes having known each other for many years and other times, been colleagues who’d worked with each other. Almost in all cases the co-founders had been friends before becoming business partners.

And in almost everyone of these instances, when one or more founders have been plagued by self doubts, voicing it without forethought to other founders or senior staff has caused immense grief. Not unlike arguing in front of the kids (or other 3rd parties) who have no context on my wife and our deep abiding love or other ongoing issues 🙂

In every case, talking about it with a non-stakeholder first would have done away with much thrashing and grief that otherwise ensued. Talking it out with a third party always worked better – in terms of achieving distance which helped in gaining clarity and perspective before looking for answers.

Many a times, our self doubts maybe no more than a fleeting moment of vulnerability – or the result of a bad day or week, a setback. We may bounce right back. At other times, they may be grounded in facts – in that we are operating at the limits of our ability or capabilities, personal life (or the lack of one) may be intruding into our professional lives or we may be avoiding a critical set of actions/decisions at work to avoid unpleasantness.

And if there are real issues at play that need to be brought up to your partners, it should not be done in a flippant comment or regrettable aside that can be misconstrued or worse. It can be presented with some distance and perspective that you’d have gained in discussing it with a non-stakeholder first. This alone is a good reason to seek out a mentor or advisor, but almost any friend, who’s not involved in your business and has no axe to grind will do.

So the next time you think of making a casual remark to the other founders, especially those who are your friends, bite your tongue. You are a parent – or at least need to behave as a responsible one – if you want to keep the job!

pile of books
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10 books every entrepreneur should read

February 13, 2011 / / 26 Comments
Book piles in the wild 5

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A question “What books should Indian entrepreneurs read” on Quora set me thinking. The good news is that Indian entrepreneurs should read, for most part books that entrepreneurs anywhere would do well to read. The trick is picking the 10 or fewer, that would make reading (or starting) seem not so daunting and that you’d have a snowball’s chance of completing. My own recommendations (& favorites) include the following. Much like a travel guide that tells you what to see if you have only one day in Paris, a week, a month or more, I have attempted to bin them in an attempt to bring coherence and priority.

Plan to ready only ONE book

  • The Effective Executive by Peter F. Drucker: Forty years after its first publication, this book, like good wine, has aged well. If you are going to read only one book, this should be it. Even if you are only contemplating to be an entrepreneur, you should read this. You’ll do better in any role with this one.

If you can squeeze in two more
Particularly for tech founders and any first time entrepreneurs, knowing about sales and design, particularly as it related to customers, these two books work.

  • Selling the Wheel by Jeff Cox and Howard Stevens: Most entrepreneurs are surprised when they build something and the world does not beat a path to their door on its own. This novel is the gentlest way to get acquainted with selling.
  • Design of Everyday Things by Donald Norman: How many times have you had to re-print your document to get the two-sided printing working? Or needed to paste instructions on your copier or building door. Before we build it – anything – it would be nice to understand what folks are trying to get done.

Now you are on a roll, here are three more
Now its time to hear others’ stories and to see what part of it is relevant to you.

  • Growing a Business by Paul Hawken: The first person conversational tone of the book speaks from the heart and is as applicable today as when it was written more than a decade ago.
  • Founders at Work: Stories of Startups’ Early Days by Jessica Livingston: this is probably the newest book in this list – and one that I am still working my way through. The breadth of entrepreneurs covered alone would make it worthwhile.
  • Made in Japan – Sony’s story by Akio Morita, Edwin M. Reingold and Mitsuko Shimomura is a timeless story of innovation, perseverance – that’s particularly relevant from Indian entrepreneurs trying to enter global markets

If you are still with the program, these can help you round it off

Bonus number ten
If you got this far, you need to read a darn good yarn of how a set of engineers got a new machine built.

  • Soul of a New Machine by Tracy Kidder – this book helped the author land a Pulitzer prize – a non-technical journalist covering the story of how Data General went about trying to beat Digital at the microcomputer game. Human drama and much that goes on in the name of startup success.

It is hard to pick a finite list and any such list if likely to be highly subjective. You will notice I have not picked any Indian entrepreneurial stories – its just that they don’t figure in the top 10 – in which itself only one book younger than 5 year old figures. This is in a sense a foundational reading course rather than here’s how some specific company has done it, in India or overseas. It is important in the first instance to read – which I am still surprised how many tech folks in India don’t seem to read and freely admit to not doing so :).

Happy reading!

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Who’s pain are you trying to address?

January 30, 2011 / / 11 Comments
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Over the last two months, I participated in a number of meetings with founders of startups – as an adviser, reviewer or investor. Interestingly in nearly every one of these meetings the same questions kept coming up.

In particular four different companies  –  two nascent startups and a couple in their early tweens – were facing eerily similar issues. Despite the startups being in very different spaces,  the varying ages of their endeavors and having  smart and motivated founders – they were all trying to come to grips with the lack of market traction. This despite a great deal of time spent talking to prospective customers, partners, building and launching working prototypes.

I must admit after the first couple of meetings it appeared they were having different problems. In one, a marketplace that was not getting suppliers nor buyers off the starting block, in another focusing on the technology to the exclusion of all else, and yet another having a solution looking for a problem. However, by the time the fourth meeting rolled around it was plenty clear, that all of them required a sharp focus on answering the question

“Who is your target customer?”

and more importantly,

“What pain are you trying to solve for them?”

Two years into our own start-up, we find ourselves returning to this question with reasonable – some would say troubling – frequency. When we got started on dog-earz, the newsletter tool for the rest of us, we defined our target customers as “marketing & sales folks in SMBs” and the pain we were trying to solve for them was How to keep in meaningful touch with everyone in your Rolodex, even if there wasn’t a deal on the horizon.

Of course, it helps, if your target customers actually exist (ours did) and are accessible (a little more difficult) and truly felt this as a problem (not clear). Our solution seemed more a nice-to-have vitamin rather than make-my-pain-go-away Aspirin. We hung in there, as we felt we were target users ourselves. With time it was clear that we’d better solve their pain rather than imagine that they will behave the way we’d. Seems obvious in hindsight, doesn’t it?

Things are not always as evident as we’d like them.  I once had an opportunity to talk to Phanindra Sama, founder of redBus.in about his understanding of what pain they are solving for their customers.  Phanindra shared his view that the pain his customers felt was not in purchasing bus tickets – as I’d have thought. In fact it might still be more convenient for a traveler to call someone to hold a ticket and pay for it at time of boarding – only one phone call needed, but it is the absence of reliable information – as in how many buses, when and at what price or location will leave from Bangalore to Chennai (or better yet from Jalandhar to New Delhi?) that was the customers’ pain point.

Ask yourself these two questions, repeatedly and validate them by getting out of the office and asking your target customers about their pain points. Once you nail this down it makes, at the very least, decision-making a whole lot easier. Knowing this is of course only a good start, but not knowing can kill your business.

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Don’t cheat yourself, by aiming too low!

June 30, 2010 / / 0 Comments

“You want us to pay you $120,000 and I have a quote here from your [much larger] competitor for $30,000!”

3 Card Monte

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In our first startup, just as we had built up our reputation in a niche, we encountered competition from a larger Indian firm at one of our major customers.

The purchasing manager had become a good friend and didn’t mince any words. We did bag the deal, still at over three times what the competition had quoted but not without with some fancy footwork.

I am sure our competitor would have broken even, at their quoted price, but they could have both bagged the deal and made a very nice profit at half our bid. By bidding so low, they queered the pitch not just for us but intrinsically undermined the value of what they were delivering.

Their eagerness to win this account, while understandable, needlessly drove down the profitability of future deals for all of us. And this was with a technology firm! This was the first time that I realized how short-sighted it can be to lower value by charging far too little.

This experience brought to mind, how other visionary entrepreneurs – often self-made men brought a different perspective to building businesses.

“I had three rupees in my pocket when I first landed in Madras.”

It was hard for me to visualize my father arriving in the city as a penniless high school graduate and reconcile it with the globe-trotting CEO that I had grown up with. At least two other folks of his generation that I know well personally came to Madras with less than 10 rupees in their pockets — from Gujarat in one case and Kerala in another — and went on to build multi-million dollar business empires, in plastics and publishing.

I am certain that there are thousands of such unacclaimed, self-made men who started with little more than a dream and a great deal of determination, who through their hard work spanning decades, unwavering vision and a few lucky breaks have built successful businesses. A thousand mini-Reliances and Future Groups, as it were. This is the part of India and Indian businesses that makes my chest swell and gives rise to my unending optimism about India.

Yet our everyday experiences seem to bring us in contact not with these modern day Dick Whittingtons but with seemingly short-sighted tradesmen who are interested in making a quick buck, even it means burning bridges.

“The samples he sent were exquisite. My clients loved the color and quality of the granite — so distinct from the Italian stone they were used to.”

My friend, a mining engineer and consultant spoke of his experience helping buyers in Taiwan source stone from India.

“So you can imagine their shock when they received the first container load and most of it was second-grade and a good deal of it damaged. Having paid for the shipment with a letter of credit they had little recourse.”

My friend shook his head; the very recounting of the story was painful for him.

“And these were clients who were capable of moving hundreds of containers a month. The short-sightedness on the part of the seller to make a quick buck on the first container hurt not only his ability to sell again but set back the reputation of all Indian stone exporters.”

I wish I could claim this was one rogue trader. Alas, I have heard the story repeated – for leather goods, for handicrafts and pottery, bedsheets and linen, food grains. We seem to have honed the bait and switch to a fine art. Delivering good quality samples or first shipments and, once the buyer places a large order, shipping a lesser grade or worse to make a quick killing.

Of course this kills any chance of further business from that client or long term growth. And all too often damages the reputation of an entire segment or even the country as a whole. Why do we do this?

Lest we conclude that it’s just businesses that buy from Indian firms that face these challenges, consumers don’t have it a whole lot easier. Sure we’ve all read about how the Indian consumer is price conscious and finicky — businesses that don’t give them what they want are unlikely to survive, let alone thrive.

However, the demand-supply mismatch is so pronounced in favor of suppliers that most Indian businesses are able to get away with poor quality and all too often poor service.

As a reader of the Wall Street Journal recently put it “[their] focus [seems to be] on getting as many bucks as they can out of customers the first time they deal with them as opposed to cultivating repeat business. At least that is how I felt after paying 455 rupees for a beer at a pub in Khan market last week…”

The sort of behavior we are prepared to condone in our politicians — who after all may not be in power after the next elections — of making hay (or moola as may be the case) while they are in power, seems to infect many of our business folks, especially small businesses. This is particularly galling given our avowed belief in the concept of karma and a spiritual span of more than one life time.

This is why I have taken to hanging out at the railway station trying to spot the next Dhirubhai Ambani or someone like my dad so that my faith and belief in the visionary, long-term oriented Indian entrepreneur is restored.

A variant of this article first appeared in the Wall Street Journal online.

Who else is inside your entrepreneurial head?

June 17, 2010 / / 0 Comments
57/365 "Here by my side an angel. Here by...
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Seth Godin recently wrote a post titled “Is this noise inside my head bothering you? ” about the many voices that operate inside our head. Seth characterized the voices in roles varying from an artist to a zombie. Terri Lonier, author of the Working Solo newsletter, added a time component of the past, present and the future in her response “Who’s inside your head?”

This naturally lead me to think, “Who else is inside our heads?” Here are a few characters you are likely to encounter daily, mostly from your past.

Your parents A great deal of how we think about things, has been formulated at the parental knee, the family dinner table through all those years you spent at home. So when you find yourself agonizing over “I’ll never be able to get it done” or “I’m just going to have to hold firm, if I am to get what I want” this may be the voice of your parents (or teachers). As with all humans, they were likely right, about as often as they were wrong. So recognizing when you are playing a parental script versus when you are consciously thinking things through is important.

Your managers Most of us have had the good fortune of having worked for one or more great managers. And all of us at one time had that manager from hell – maybe not pointy-haired – but close enough. So when we deal with people particularly and problems that arise with the powers-that-be, its likely our managers turn up in our heads.

Your hereos We’ve all been faced with tough choices. Be it walking away from an ethically challenging situation or having to make a hard choice between work and personal life or letting go of a co-founder. The more honest among us ask out loud “What would ____ do?” fill in with your favorite hero – Jack, Steve, Gandhi or Jesus.

As entrepreneurs we’d like to believe we are smart, motivated  go-getters and we likely are. But knowing that many a times we come up with an answer, it’s worth reflecting who’s voice it is we are hearing.

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Can startups afford work-life balance?

June 14, 2010 / / 9 Comments
Balance

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Is work-life balance an oxymoron for startups?

Many people would suggest – Jack Welch comes to mind – that you are either successful or have work-life balance – and he wasn’t even talking about a startup!. So does this mean as a cash-strapped, competitor-chasing, crew-challenged startup you have no option but to give up your life till you reach some major milestone? To make matters worse, said milestone may each quarter either appear to change or move further away.

Yet others – such as the crew at 37signals and FogCreek software – strongly advocate fewer working hours and working smart. For many of us struggling in the trenches this may sound like Warren Buffett telling us “Money doesn’t buy you happiness.” Yeah right! We’ll believe it once we’ve have made some money!

An equally important question to ask is can you afford to not have work-life balance?

So can startups and entrepreneurs achieve work-life balance? And if so how do they do it?

My own experience is that it depends. It depends on what we mean by work-life balance and the choices we make. The extremes are easy to identify and agree upon.

  • You haven’t let your office for four nights, can’t remember when you last had a non-pizza meal and can’t recall the name of your first born, or if single, when you last called your girlfriend | mom ][pick your loved one]. And this is when there isn’t a crisis at work. You probably have only work (and likely no girlfriend).
  • If you clock in by 10AM (you have “flex” hours) – are out each evening by 455PM, take your lunch diligently between 12PM-1PM, and turn off your phones on Friday at 6PM, you are in the wrong place, working in a startup or even in a job!

But reality each day rarely appears in one of these two extremes, but in a whole slew of gray areas.

In a startup context, to me, work-life balance can be achieved by moving the goal posts to a realistic settings with two simple steps. I can hear some of you saying that’s cheating, but aren’t all successful startups about changing rules and sometimes definitions themselves?

  • 15-day to 30-day cycles Measuring and working towards a semblance of balance over a longer period such as a month or week (depends on whether you have kids, girlfriends or other commitments). Simply put, be they chores such as doing your laundry or paying your bills, even filing your expense reports (all stuff I continue to have problems with) or having a life such as calling Mom or going on a date (one that’s prepared to be flexible) set a frequency – I will do this once a month or twice a month. So rather than beat yourself up, that you haven’t called your mom (which you can never do enough of, according to her) or paid your bills, because you are so busy you know that at any time you are unlikely to be more than a month/week/fortnight behind.
  • Emergencies – make the right call in emergencies – that means family/friend/life comes first in an emergency. As a startup you intuitively rush to a client, when they have a line down (or these days cloud down) situation, spend the four days/nights to get the application/system/production line back up or ship two guys to a small village in Japan. Similarly when the “done” deal seems to be slipping away at the last minute you spare no effort to get it back – regardless of the debasement required. Use the same judgement or gut call, when your spouse calls to say the kids running 102, or your best friend’s in a bad car accident or your dad’s having chest pains. Don’t Blackberry, multitask or manage – drop the other stuff and get  over there. Your startup will manage, your employees/partners would better appreciate you and your actions will speak louder than any number of TXT messages or emails to your family/friend/life!

Now quit reading this blog and get back to busting your rear – you are in a startup Joe!

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Are you a failure if your startup fails?

June 9, 2010 / / 19 Comments
Circuit City going out of business
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“Son, businesses can succeed or fail. Because your business fails doesn’t mean you have failed!”

My father said this to me, one evening as the two of us sat down to discuss how the startup I headed was doing.

For a little over four years I had been running my startup. Months after we got started, the dot-com bubble peaked and burst. We had also chosen a technology, that everyone felt would not take off despite the initial hype. Our two nearest competitors where both American companies – one, also a startup, that had raised about 100 times more money than we had and the other a listed company with well over a 1000 customers. We’d over committed to the first three customers we’d acquired – miraculously in three different continents – and ultimately failed to deliver outright or were so late as to be not useful for the customers.

We had borrowed money from the bank (another of my father’s favorite piece of advice – debt is a good thing) and from family including my father. Just the previous year, we had to cut back on a rather ambitious – and poorly thought out – plan to design chips and keep our focus on software. We also had to let go nearly fifteen people, whom we’d hired in a burst, without much attention to culture fit, while persuading the people who remained to take 10-20% pay cuts with no commitments on when these cuts would be reversed.

This was also a time when I was commuting – spending two weeks every other six weeks in Bangalore, whilst my family lived in California. So between hotel rooms and my sister’s house, I spent many a night tossing and turning, worrying how we were going to make payroll that month and not sure if we’d ever turn the corner.

To add to the pressure, the senior staff, who’d been putting in 10-12 hours a day were buying first cars or homes incurring debt, getting married and now had spouses who now wondered what they really did. Once when we had to send a key engineer to a customer site overseas, we packed his new bride with him – so that they are not separated within weeks of their wedding! We’d had actually celebrated with a cake, when the company made its first million in revenue but ten minutes later had to dash off to dampen new fires.

This story did have a good ending. Despite ourselves we turned a small profit in year five and a real one in year six. We sharpened our business focus and were gaining traction.  Newer challenges emerged as pricing pressures drove deal sizes down, competitors were gobbled up by customers in some instances and the market adoption was slower than we anticipated, and the payroll bill continued to grow each year. Whilst my partners and our immensely committed employees along with some luck, brought us to a successful and profitable M&A conclusion, it was my father’s words that kept me going.

“Son, the failure of your company doesn’t mean you have failed.”

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Are We Celebrating India’s 10,000 Entrepreneurs

May 14, 2010 / / 0 Comments

“What does Anand Mahindra winning the entrepreneur of the year award mean?”

I hadn’t realized the same question had also been lurking in my mind until my friend raised it. Before I could really wrap my arms around the issue, he continued.

“Does it make sense, that in a nation of a billion folks, and likely a million plus businesses, that the leader – even one as successful as Anand Mahindra – of a 65-year-old company wins the entrepreneur-of-the-year award?” he asked. “You would think they would be able to find a smaller, up and coming company.”

And this came from an ardent admirer of Anand Mahindra. It set me thinking – never a good thing on a Monday morning.

Mr. Mahindra has many firsts and successes to his credit, be it his magna cum laude from Harvard, his growing the family business into a global powerhouse in tractors or his leadership of corporate India whether at Davos or on twitter (@anandmahindra).

A little further digging into (yep, I Googled) the entrepreneur of the year award revealed that previous winners included Kumar Mangalam Birla and Ratan Tata, both leaders of multi-billion dollar businesses founded by their grandfathers.

To be fair, the judging criteria of this particular award included global impact and leadership in addition to the standard business metrics. Past winners also included first-generation entrepreneurs N.R. Narayana Murthy of Infosys and Sunil Bharti Mittal of Bharti Airtel. Yet some others stuck in my craw.

It was around this time, that I got a call inviting me to speak at an entrepreneurial event called “Unpluggd” (no, it did not involve any acoustic guitars). Unpluggd was billed as a different event, namely one featuring only practicing entrepreneurs sharing their experience with an audience of entrepreneurs.

I am glad that I let myself be persuaded to speak at the event. I learned more from the other speakers and the more than 200 attendees – most of whom were practicing entrepreneurs – than they likely got from anything I said.

The first and foremost takeaway for me was that entrepreneurship, not merely of the tech variety but of every kind imaginable, is thriving in India. And entrepreneurs are getting started at ever-younger ages. A majority of the attendees were under 30 (Yes, I asked).

It was the audience that made this event electric for me. A fair number of the attendees came from engineering backgrounds, though some graphic designers and finance folks were also present. Most were already running a business full time with a couple having even scaled to more than $1 million in revenues. If there was an area that could have been improved, it was that less than 15% of the attendees were women. Then again that’s probably higher than the percentage of women CXOs in the BSE 500.

The speakers included folks running businesses ranging from corporate hospitals, online bookstores, mobile phone apps, bus-line ticketing and even a restaurateur. All of them were first-time entrepreneurs that spanned the funding spectrum – from completely bootstrapped, through angel-funded all the way to venture capital-funded. Most of the other speakers were yet to hit forty (I was a notable exception) or even thirty-five. The stories – and dare I say wisdom – that some of these folks shared with total candor and very little jargon was refreshing. And this was just one Saturday in Bangalore.

With Open Coffee Clubs, Saturday Startups and The Indus Entrepreneurs (TiE) events, there are signs of an entrepreneurial revolution brewing in India. And these are just the visible urban, mostly technical or professional group of startups. At the National Entrepreneurship Network (NEN), we’re helping thousands of students start businesses each year (full disclosure: I work at NEN), many of them in India’s Tier 2 and Tier 3 cities.

Meanwhile in Ajmer, Rajasthan, in Panruti, Tamil Nadu, in Shillong, Meghalaya, in Wardha, Maharashtra and many such places, young people are pursuing their entrepreneurial dreams. The story of these yet-to-become Karsanbhai Patels and Sunil Bharti Mittals, their experiences and journeys need to be heard, shared and re-told.

The mainstream media is far too busy celebrating the already arrived, regardless of how late they got there. As a mentor remarked, we should quit looking into the entrepreneurial rear-view mirror and look forward to the road ahead.

All too often we hear that only Bollywood and cricket sells in India.  But there are other sports and stars – be it our chess champions, our women boxers, snooker kings or trap shooters, not to mention our hockey and football teams. It’s also important to recognize that there are a million entrepreneurs struggling and thriving, not only the billion-dollar barons who seem to hog the printing ink.

Nasscom’s product conclave and several other nascent entrepreneur forums are a small step in the right direction. India needs its own version of the Inc. 1000 to recognize, encourage and celebrate its toiling entrepreneurial masses. We could call it the “India 10,000.*”

I am sure Mr. Mahindra would agree with me.

A shorter version of this article first appeared in Wall Street Journal in May 2010.

postscript
Two years on, after I first wrote this article, NASSCOM launched their 10,000 startups program in March, 2013. NextBigWhat, organizers of Unpluggd have themselves partnered with NASSCOM.

Dedicated startup sites, including YourStory.com, NextBigWhat and startup-focused weekly coverage have arrived at all major business papers, including, Economic Times, Hindu Businessline, and Mint.

Entrepreneurship in India – Rules for Spectators – Part 5

January 24, 2010 / / 0 Comments
Koothu - Chennai Sangamam

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Entrepreneurship 2.0

What should all of us who care about entrepreneurship and helping it thrive in the Indian milieu do? There are three simple steps I believe we can take.

  • Story telling Collect and disseminate stories of entrepreneurial success at every forum and opportunity. Blog about it, write it up in a newspaper, share it at meetings. Just as the story of Dhirubhai or Karsenbhai inspires, stories such as Girish’s or Balan’s can ignite others to follow them. We need more stories of success, small and big, to make entrepreneurial success a realizable dream for more Indians. Every time we read a story of someone who’s made it big, we better find and tell stories of five others who have made it small. Demand that our newspapers and magazines celebrate the little guy as much as they do the big guy.
  • Encourage During and just after the Kargil war, there was a spurt of public appreciation for soldiers and the men (and women) in uniform. Even today when I travel in the USA, I see strangers walk up to soldiers in uniform, in airports or shopping malls, and thank them for doing their job. When was the last time we did that with any entrepreneur or business owner? The gentleman who runs the tyre shop with its six employees may well be tomorrow’s Kishore Biyani with the right breaks. Ask how their business is doing, listen to their story and appreciate them openly and explicitly.
  • Educate Each of us has skills that if we share with entrepreneurs will help them get ahead. It could be teaching them how to raise capital, hire senior staff, make better presentations, manage their cash flow or land major accounts. This education is best accomplished by doing. “Show – not tell!” as good writing coaches say. We can do this even by creating forums for bringing entrepreneurs together. Just by sharing each others experiences they can learn from one another and most importantly gain the insight that they are not alone.

Now as three of us embark on our latest entrepreneurial journey at Zebu, we are once again those little guys starting out (though not in a garage but in a small house). I know we could certainly use all the encouragement, education and story telling to stay the course.

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