Start-up Logic: A Column on Entrepreneurship
Hindu Business Line

Begin at the very beginning
Should I start my own business?” If you have ever found yourself asking this question, you are not alone. And rarely does this question arise by itself — on its heels, many more rush in. “How do I know it’s the right thing? What’s the first thing I should do?” A simple search on Amazon or Google with the words “Starting your own business” provides 738 books and over a million hits respectively — in a sense, this choice of plenty only seems to add more questions beginning with, ‘Where do I start?’ The best answer to this question is the simple one — start with yourself! more

A good place to start
You have decided to start your own business, that’s great! What now? Where do you begin? The good news is that you have already begun — taken the first step, so to speak, with your decision. Now, it’s merely a matter of finding customers, figuring out what they want, providing it to them, preferably better, faster and more economically than other folks and start counting the cash! Before you run out to do all that, it’s good to have a plan and it’s even better to see what others have done; those who have been successful and even those who have failed once or more. By building on the lessons they have already learnt on how to start, run and grow a business, you begin on the shoulders of those who have gone before — both giants and mortals! more

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