Despite having been through four startups – and dealt with journalist across two continents, it never is too late to remind oneself of what it is that journalists are looking for and how best to build relationships with them. Great piece by Pete Warden
Now I’m at Google I don’t get to talk to reporters, which is a shame because they’re a lot of fun. When I was doing startups I learned a lot from hanging out with them, because they’re generally very smart, curious people who have a lot wider perspective on what’s happening than anyone else. I even dabbled in writing articles myself at the old ReadWriteWeb site many years ago.
I was talking to a startup founder recently, and realized she didn’t actually understand the basics of what a journalist’s job is like. Knowing the day-to-day routines and constraints on reporters is essential if you’re going to do a good job helping them cover what you’re doing. Here’s my advice, based on my personal experiences over the last few years. I’d love to hear more from other people too, since I think this is far from the final…
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