Maintaining Privacy in Social Media – An Ongoing Battle

I had been planning to write a piece on how folks are getting off of social media particularly Facebook—from the famous such as Om Malik to a lot of 18 to 29-year olds. Even when people choose to stay on networks (social or professional) it’s hard to maintain the degree of privacy or control they seek. It’s hard for at least two reasons

  • there’s just a LOT of options, kinds of data, kinds of audiences an and
  • companies just don’t make it easy for users to turn on or off something.

This became really evident when I tried to help a LinkedIn user yesterday to maintain some contact info private. You’ve have thought that you would go to Settings & Privacy, as I did, and fix it. Well, you’d be wrong, just as I was.

While I consider myself a technophile and an experienced user of LinkedIn – neither a dekko through their settings nor a Google search produced a reliable answer on, “How do I not reveal by birthdate on LinkedIn?” The nearest I got to was this Quora post, and of course, LinkedIn had changed things around again!

The changes range from explicitly leaving out the word Birthday from the options listing, which was tucked away under Contact Info, which was hidden (and not evident at all) under the Intro section of your profile.

and how to get to even this stage. It involved

  1. Selecting View Profile from the Me menu on the top right
  2. Then choosing the Edit (pencil icon) in the Intro section
    LinkedIn-Edit-Profile
  3. Scrolling down to the contact info section (above) and choosing the Edit (pencil icon) again
    LinkedIn-Contact-Info
  4. Clicking on the eye icon to now actually select the desired settings for your birthday
    LinkIn-BDay-Options

It took me nearly 20 minutes to research, test and ensure this works before I could help the original LinkedIn user who’d sought my help. Not cool! LinkedIn you can do better than this!

 

6 Elements of a Powerful Blog Post

 

Neil Patel’s QuickSprout blog has always been a great source of marketing information. This last week I caught up with some of their earlier posts and this great infographic on The 6 Elements of a Powerful Blog Post caught my eye. In summary,

 

  1. Include engaging photos or pictures
  2. Use clean design and layout
  3. Have a unique voice
  4. Connect with social media
  5. Have a call to action
  6. Go against the grain

 

You can see Neil’s original article and infographic here.

 

The 6 Elements of a Powerful Blog Post

 

Courtesy of: Quick Sprout

 

3 Rules to Keep Your Sanity in Social Media

“It seems like there is always another social network to join or another tool I’m supposed to learn. How can I keep up?”

You can’t, asserts Alexandra Samuel, CEO of Social Signal in her Harvard Business blog.

SM Marketing Madness @HubSpotImage by HubSpot via Flickr

Like all cliches, the assertion that the blogosphere is one giant echo chamber, has a good deal of truth to it. To newcomers, it appears there are the few and exalted stars of the blogosphere, and a vast ocean of unwashed unread masses, that is the rest of the us bloggers. Unlike in Mumbai or Hollywood, it doesn’t seem you can work your way up, being a waiter, then an extra, minor part player and eventually get that big break to become a star. Or then again, even without the casting couch, maybe building a social media brand is not that different from a movie career. A lot of hard work, some teeth gnashing, a great deal more of prayer,and a dash of luck to achieve your dreams goals.

So let’s learn from the folks who’ve gone before us. Having done a fair amount of stumbling myself, here are the insights I have gained, to keep my sanity in social media. And there’s a benefit to taking the long term view as Marc Meyer reminds us.

the summary

  • focus – pick a few sites to make your presence felt and stick with ’em. Use a tool such as Posterous or Tumblr to be able to write once & publish wide
  • specialize – be something very specific, even if it is to very few people. you are more likely to stand out and enjoy doing this in the long run. Others will find you.
  • community – better to have a few highly interactive friends than vast hordes of “ships that pass by the night”. Participate, give and weed periodically.

Focus We all have only so many hours in a day, that we can devote to any one thing. It is therefore critical to focus on a few – be it blogs you track/read (how many of us have more than 1000 unread posts in our feedreaders?), people you follow on Twitter, social media sites you will be on. If you had to pick only one, I’d choose Posterous or Tumblr – as these are simple ways to set up a your blog, even via email and get things sent out to all the other locations you’d like to be seen in. Sure focusing could mean that some times you are going to pick a Hi5 or a MySpace but find the world’s moved on to a FaceBook – you can move then. And using a tool such as FriendFeed or a Twitter client such as TweetDeck or Seesmic

Specialize Don’t try to be everything to everyone. Even when you think you are specialized, you can probably specialize further. Don’t be another parent blogger or Adobe Air specialist, dive deeper – be a father of pre-teens, or focus on UX on Air alone. It will be scary and will at times seem that you have gone too far. You can always step back, but focus on being yourself and bringing things of value to your reader. While Copyblogger.com and Lifehacker.com seem to have built broad based properties, that is not the place to start IMO, given where the world is in 2009.

Community The raison d’etre of social media is to build a community of interested, if not like-minded, individuals – a whole which is greater than the sum of its parts. This implies two-way and many-to-many conversations. The secret to building such a community is to give of yourself first, commenting, re-tweeting, meeting in person and virtually. All best done with small groups first. So focus on building a high degree of interaction, one of high quality rather than quantity. If you view your community as a garden, weeding it is just as important as seeding and watering it.

Focus, specialization and giving to the community will act as a virtuous cycle, if done right.

Reblog this post [with Zemanta]