Last weekend, two men, neither of whom I knew personally, died in separate accidents in North America. Yet this morning, as I sit down to write I find the deaths of Dave Goldberg, CEO of Survey Monkey and Parag Parikh, value investor have impacted me in ways I’d not have guessed. Yes we live in a world, whether the earthquake in Nepal (7500+ dead), war in Yemen (1250+ dead) or Syria (200,000+ dead) which in many way inures us to the news of death if not death itself. Yet the death of both these men, one admired in the startup community – known to many as the spouse of Sheryl Sandburg of Facebook (and Lean In fame) and the other in India’s value investment community, should make every one of us in the entrepreneurial community stop and take stock.

As founders of startups and otherwise active members of the ecosystem, we get caught up with the chase – whether news of rounds raised or customers won or milestones made. Our startups are constantly faced with existential crises be they cash flow problems, key employee loss or co-founder shenanigans. Many of us make it a badge of honor that we don’t have time for personal lives or the long hours we put in or how we’ve spent days at the office with little or no sleep. What little time we have we spend poring over startup news, networking and hustling. Many of us who left the corporate “rat race” have only traded it for the startup roller coaster, without the perks and the sobering truth of what working for oneself really is. Almost every one of these things is what makes the start up life the exhilarating and infuriating ride that it is.

The sudden death of these two men in their prime only brought home the truth of what’s important in our lives – our families, our health and what we can contribute to our communities. All too easily our own time can be taken away – so don’t put away what’s important to another day – don’t wait for Mother’s Day or any other special day to call on a loved one, to read to your child, take a walk with your spouse or a long hike with friends.

Stop reading and go give someone a hug!