The Entrepreneur Life

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Matters pertaining to business

3 Reasons to Dive Deep in Your Job

“What would keep you with our company for 10 years?” This is a question I pose at every interview I conduct. Whenever I ask this question to a prospective employee I am greeted with a wide variety of responses — the younger the job candidate, the more incredulous is his reaction.

I can hear the wheels turning in their head as though they are thinking, “You can’t be serious — are you?” A few of them are honest enougah to say, “I feel that’s a life time. I don’t know where I’d be two years from now.”

The good news is that over the years I have heard a few interesting responses ranging from “I don’t know about 10 years, but I can tell you why I’d stay five years or so,” to “I have just spent the last 12 years in one company, so here’s why I’d stay…” The answers for their staying at one job any serious length of time are usually — good people, good work, and continuous learning. These are what make them stay — freedom, support and flexibility are why it is easy to stay.

With the same certainty that I ask this question, most job candidates usually end up asking me one definite question “What more are you going to be doing?” The senior candidates usually pose this as, “Can you tell me what else is on your roadmap?” The younger ones are more direct and want to know “Are you going to do anything beyond Bluetooth?” or “Will I get to work on Java or MIDB or Layer 2 protocols?”

Simple and natural as these questions are, I find myself often having to bite my tongue and not ruin the whole interview with an acerbic retort, such as “We intend to do only one thing and do that really well, before we’d consider doing more.” To understand my own seemingly irrational response, I have tried to reflect on why this is such a point of contention for me.

Diversification – not always
The knowledge industry and particularly the information and biotechnology businesses themselves are relatively young and the typical employee in these firms even younger. The great enthusiasm, eagerness and a can-do attitude that marks their youth is accompanied by great impatience to perennially move on to the next thing.

They seem unaware of the old saying “Plough well and plough deep” and the rest of us, as managers and employers, in our anxiety to recruit employees, appear to be doing far too little to champion this message.

It would be wrong to blame this all-too-common desire to go wide, as opposed to deep, solely on the young. The social phenomenon at play here is one of perceived risk and its management.

There is a strong belief that, as with personal investment portfolios or national reserves, diversification is not only good but also necessary. It would be hard to argue that diversification inherently is wrong — but what is good for money or asset management is not necessarily good for a technologist or knowledge worker.

The rationale
Natalie Goldberg, the American writer, quotes her Zen master Katagiri Roshi as stating “If you go deeply in one thing, you know everything else.” The thought is not only non-intuitive but provocative as well.

Lest you misunderstand Katagiri Roshi, it is worth clarifying that his assertion that, by being the best writer/runner/plumber you can be you know all there is to know about singing/biking/engineering, focuses on the how we acquire knowledge, not what. In other words, by becoming the best C programmer or VHDL hardware designer or customer support engineer, you can learn about yourself, how to learn and how to apply what you have learned. Now to do anything else, however different, is now only a matter of applying this knowledge to the specifics of the new thing you are trying to learn.

Winners all
I realise how true Roshi’s statement indeed is when I take even a cursory look at the great engineers I know of and admire. Richard Feynman, Nobel Prize winning physicist and a teacher par excellence of physics epitomised this concept of diving deep.

Feynman’s Nobel Prize was for his contributions to quantum electrodynamics, a field few outside the rarefied atmosphere of theoretical physics would easily understand — yet he has written the most lucid and immensely popular introductory physics textbooks that college freshmen use. His simple demonstration and explanation, on what went wrong with the O-rings of the space shuttle Challenger leading to its accident, only reiterated his deep understanding of his chosen subject, solid state physics.

Nearer home, Robert A Pease or Bob, as he’s called (\rap as he signs himself) has been a fixture at National Semiconductor for 30 years now as an analog designer. Bob arguably has spent most of that time working on ‘one’ thing — how to make analog circuits and make them better. Yet as a prolific writer — he’s a highly respected columnist at Electronic Design, sought-after speaker and as an engineering mentor he has few equals. A living example of how doing one thing unbelievably well pays off in spades in multiple dimensions.

As managers we (and those of us who are also parents) understand how difficult it is to communicate effectively what we know to be true and correct. Doing so in a manner that is both comprehensible and palatable to the other person is yet more difficult. So to all those prospective employees I interview, I try to explain why we are looking for people who want to dive deep in one domain — why we feel we have yet to explore (not to mention profit from) Bluetooth sufficiently before we look to things beyond it. Why becoming an expert in a single domain can create great generalists, but like the proverbial rolling stone — shallow knowledge in a wide swathe of subjects does little for them and is of no interest to us.

Much as I’d like to say that I am successful in this evangelical endeavour clearly there is a long way to go for me, for the prospective employee and for all of us as an industry.

This article first appeared in the Hindu Business Line dated January 21, 2008

When in doubt, communicate early & often

Bullhorn

Photo Credit: altemark via Compfight

In early September, a colleague and I checked into a hotel in Tokyo and were given rooms on the 29th floor. We headed for the elevators – there were 12 of them, in three sets of four that would get us up to our rooms. When we pressed the UP button for an elevator, immediately one of the lights in front of an elevator to our right turned on. Expectantly we stood in front of it, waiting for the doors to open. A few minutes later, the light that had been steadily lit up, began blinking and the door opened. Later the same evening we went through the same process on our way DOWN to the lobby — press the DN button, immediately one of the four elevator indicator lights come on, soon the light blinks and the elevator door opens. It is then we figured out that the first time the light comes on, it indicated which elevator was coming for us and once the elevator got to our floor, it would blink to indicate its actual arrival.

As managers we could do well to emulate the designer of this elevator system, namely “share a fact the moment we know it” — which elevator is going to come up; and “continue to share as and when more information becomes available” — once the elevator is there, notify its arrival explicitly. It sounds so simple yet our own behaviour every day belies this very simplicity.

Communication is learned behaviour
Many of our organisations are plagued by poor communication. All the technology we have at our disposal, often no further than our fingertips, only seems to add to the problem. If you have at times, felt that the only sharing in your organisation seems to be unabashedly flaming e-mails, you are not alone. What makes it so hard to follow this simple dictum to share? Why do reasonable people, who complain that they do not get the information they need, turn around and act in an opaque manner?

Simply put, communication within an organisation is learned behaviour. Regardless of individual idiosyncrasies or insecurities, employees are quick learners with regards to acceptable corporate behaviour. They pick up on cues — when more than one e-mail goes unanswered or every e-mail discussing the smallest technical problem in their department is copied to 20 other people – most of whom they have not met. When a co-worker, who seemed either comatose or on sabbatical, responds with alacrity to the same question from a vice-president, the message is loud and clear on what works and how they need to act to get things done.

Review communication behaviour
What can be learnt of course can be unlearnt, if not always easily, as our spouses will vouch. As individuals, managers and leaders we can effect change in our organisations’ communication process through deliberate actions. Begin with your immediate team – your manager, your staff and your colleagues. Are you sharing everything they need to know, not just what you feel needs to be shared? Are you doing it in a succinct and clear fashion? Are you doing it in a timely manner – with adequate advance notice for things that need preparation or the earliest possible opportunity after a relevant event? Are you sending emails when a face-to-face meeting might be more appropriate? Are you dealing with things verbally which are better put in writing?

A rule to live by
Ask yourself would I or someone else be surprised later, if I did not share this information and share it NOW? Would I have liked to have known this sooner or in private, or with more context?

A simple rule that covers all of these and hundred other possible communication pitfalls is “No surprises!”

When in doubt, communicate early and often!

Communication as with most things in life, needs moderation. There will certainly be times when discretion will be the better part of valour and less communication may be more! Go forth and communicate!

This article was first published in the Business Line in October 15, 2007

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