The Entrepreneur Life

Author: Sri Srikrishna (Page 13 of 22)

3 Steps to More Effective Emails

Novell evolution email client Nederlands: Nove...

Several years ago I read an article by Esther Dyson on making email effective and it’s stayed with me to this day. Granted some of its resonance stemmed from the insights Esther shares in her article (you can read the original here) But more of it is due to the fact that I see badly written emails nearly every week. And this is particularly galling when it is someone who wants you to do something. They need a favor, an introduction or your time but can’t be bothered to write short, specific and clear emails. Things get worse in a corporate setting, when various political considerations come into play and more time is spent on figuring who’s on the To:, CC: lists than even the body of the mail. Of course the worst mails are the ones written by our inner reptiles without a human editor or better sense intervening before the SEND button is hit.

Despite numerous claims otherwise, email is here to stay and continues to grow from strength to strength. But here are three simple steps each of us can take to make email more effective and less painful.

Here are the three steps:

SPECIFIC – keep your emails specific. If you can’t state why you are writing an email is 10 words or less, you shouldn’t be writing the email. Usually an email is a call for a specific action by the reader – in which instance it helps to call out the fact that an action is required (I use the initials AR in the subject line) and the action itself in the subject line. The more specific the mail the greater the likelihood that it will be read and acted upon. It’s not the family christmas letter where you pile in all and sundry information whether pertinent or not. By keeping the mail specific, it also usually cuts down on the number of people who need to be copied on it.

CLEAR – having decided to be specific, it is critical to be clear. Far too many of the mails I receive require interpretation and often  help from my colleagues to decode or my having to ask the sender, what it was they were trying to say – which generates even more emails. And no this doesn’t happen only with  Japanese writers, who can be excused as non-native speakers of the English language but nearly every corporate email writer, who perpetually seem to be in a hurry to get as many emails out as possible. The problem of clarity is compounded in emails that are not specific to one topic and things go from bad to worse in no time.

SHORT – keep your mails short. This is one I’ve struggled with for a long time myself. Brevity requires clarity on our part and focusing on one topic or subject should ideally make it easier to keep it short. All too often long emails are a result of both lack of focus – trying to cover a lot of ground in a single email – as though we are charged by the email and lack of clarity – not sure what is we are saying or worse yet laziness to take the effort to say it as precisely and concisely as it can be said.  This is also the most misunderstood piece of email etiquette in my opinion. There as those who take brevity to an extreme, that you are not sure if this was a SMS you received – there’s neither a greeting (who’s it addressed to? was it meant for you or others on the cc list) nor a close – almost feels like you are being shouted at (even if it’s not in ALL CAPS) – worse yet you are not sure what it is they are saying. And others who haven’t yet left the previous century and their notes are filled with both flowery language or overly obsequious greetings and the use of big words (such as obsequious) when shorter words would do and anything less than two pages is short.

The good news is that short emails have to be specific and clear to be effective.  Each of these attributes builds on the other and you will find your emails will not only be more effective but hopefully acting as a model for folks at the other end of the line to emulate.

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Learning leadership from business & politics

Cover of

Cover of On Becoming a Leader

There are few things that have been written so much about and yet not understood well as leadership – okay possibly parenting, but that’s for another place and day. Stop the next six people you encounter today and ask them about their favorite leader and what it is that makes them a great leader. You are likely to get at last six different answers, possibly more. If we dig a little deeper we’ll also discover people expect different things from different leaders – as in what constitutes a great statesman, a successful business leader, a politician or a community or social leader. Whilst all this is natural and not unexpected, it is of little help for those of us looking to role models and to answer the question how do I become a leader and what should I do as a leader.

There is the common perception, quite widely held even in business circles, of an awe-inspiring, charismatic leader – gimlet eyed, firm jawed capable of making rapid decisions – sort of Churchill sans the cigar. Jack Welch of General Electric and Henry Nicholas, former CEO of Broadcom fall into this category of leader models. At the other extreme we have Bill Gates one of the most successful entrepreneurs of all time, who till a few years back was underwhelming at best in his public presentations. Yet the leaders we meet everyday – even the few that we admire seem to be cut from as many different types of cloth as there are men and women.

Closer home, few Indian business leaders have gotten the same measure of public exposure or attention that Bollywood, cricket or politics gets, for us to easily draw definitive stands on leadership styles. Politics by virtue of its very nature, throws up a large share of leaders, at least ones that get a disproportionate share of air time. Interestingly Indian politics, especially recently, has thrown up a wide and varied share of leaders – particularly women leaders – J. Jayalalitha, Mamta Bannerjee, Mayawati and of course Sonia Gandhi. Fewer groups could be as dissimilar as these four women and yet they command respect with vast swathes of people and wield considerable power. Their styles are as varied as the regions the cuisines of India are. Similarly, for the first time since Independence, men and women such as Aruna Irani, Kiran Bedi and Anna Hazare, who are not politicians, movie stars or cricketers have captured our attention and imagination. Their use of social and new media in combination with old style street activism, itself offers some interesting lessons in both leading change and leadership styles.

The challenge of course in formulating our leadership lessons from politicians and business leaders, whether in India or overseas, particularly from what is written about them is in separating the myth from reality. The natural question is that how much of this is business, culture or country specific and should we look to Indian business leaders to draw lessons for ourselves? Unfortunately a good deal of writing about business leaders in India has been panegyric limiting their usefulness as lessons in leadership. Fortunately much of what has been written about business leaders overseas, even when not scholarly, has been done so in mostly an objective manner and occasionally in an outright critical manner.

Warren Bennis’ “On Becoming a Leader” was inspired in his own words “by the gap between theory and practice, the difference between what one thinks and teaches and what one does.” By covering 28 specific individuals – men and women, all American, across a variety of professions, helps identify the critical ingredients for leadership success. More importantly he outlines a way to grow those qualities in us and in the people we will lead. As he states up front in his introduction, in his first book “Leaders” he covered the “Whats” and in this book, he covers the “Hows.” In the mold of Tom Peters and Peter Drucker, Warren Bennis has carved himself a seminal role in business through his research on Leadership. This book of his, rooted as it is in the real world of practicing leaders can help each of us become the leader we are fully capable of being.

This article originally appeared in the Book Beginnings column in Mint.

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Tales tall and short for every occasion

Bill Bryson book cover

Photo: livemint

All of us who’ve children have encountered questions such as “Dad, what’s Avogadro’s number?” or “What makes diamond and graphite different, if they are both made of carbon?” Besides the obvious answer that people seem to prefer to pay a whole lot more for the diamond form of carbon than graphite, our own schooling seems to have prepared us reasonably well to field such questions. Failing which we can always resort to “Go ask your mom” as I am often prone to do. However, as an up and coming professional you can rarely resort to such an answer, when at the company party, the chief financial officer asks you an actual question about online video-based learning and how it’s going to impact your business. Sure you can try to bluff your way through, but that may be a path?fraught with risks.

One of the most commonly told stories about Steve Jobs, the visionary leader of Apple, was how his engineers feared being caught in an elevator with him. While Jobs would ride in silence often, he’d just as likely ask the engineer how his project was going. Michael Dhuey, a former engineer at Apple recounts: “If you got on at the 4th floor, you’d better have captivated him by the time you got off on the 1st. Jobs remembered you when you had a great story to tell. He also remembered when you didn’t.” So it would appear it’s not just your kid who likes a good story. I hear you saying, just as not everybody can paint or sing, not everyone can tell a good story. Even if you can’t tell a story quite the way you’ve seen it done in your favourite TED talk, you need to be able to carry on a decent conversation, particularly with strangers you need to network or often with someone in your professional life.

Yet much as we read about how public speaking is one of the greatest fears most adults hold—in fact it even tops the fear of death—we hear little about the inability to make meaningful small talk in a professional setting. The funny thing is that Indian parents, might be less so today, are obsessed with their children gaining general knowledge. In fact legions of young people preparing for the Indian government civil service exams can be seen boning up on a wide variety of arcane facts. Even the US, for a couple of decades back in the 1980s, was swept up in the tantalizing game of Trivial Pursuit. You’d think armed with these strange facts, about animals from armadillos to zebus or the national flags of Afghanistan to Zimbabwe, our young ones would be able to scintillate any audience. Yet conversations at business mixers, conferences or just plain old parties seem to be confined to sports (football or basketball in America and good old cricket in India), movies and eventually politics if enough libations have flown.

Sure we’ve all run into at least one interminable bore, who can’t stop talking about their favourite topic—be it last month’s sales figures, real estate or the real reason the stock market is not doing well. The fact that this world is getting smaller (and flatter, if you believe some people) complicates the art of conversation, as cultural and gender sensitivities seem to have made making small talk akin to crossing a minefield. So you know what it is that you don’t want to be doing, but how do you figure what is the best way to be interesting and entertaining enough to be memorable and sound smart enough to be invited again at the very least or sought after at best?

Bill Bryson’s A Short History of Nearly Everything offers an answer. Not only is it a ripping good read, but is probably the best written history of science. Science is not only full of fascinating factoids, but thanks to Bryson’s unique style, sharing of these in the right tone with a trace of humour will make you appear not only smart but nearly human. So if you want to make?it?to the corner?office?or at least to the best mixers in town you’d run out and get your own copy.

This article first appeared in the Mint in February 2012

Playing Corporate Snakes & Ladders

The General ManagersThe popular television serial Bones features a female protagonist Dr Temperance “Bones” Brennan, a forensic anthropologist. An immensely intelligent woman capable of formidable physical action, Bones is unbelievably literal and socially inept. While this helps underpin the humour in an otherwise serious criminal investigation series, it also causes much hurt and heartache for the people around her.  We’ve all met people like that—incredibly smart, at the top of their game, even good-looking, but utterly lacking in empathy. Yet without these smart people, empathetic or not, it would be difficult to get much of our business or work done.

As managers, how do we deal with such folks? Is it possible to get them to develop empathy—for their co-workers and customers at the very least? Historically, the most common method that people have recommended to build empathy has been “walking in the other person’s shoes”. Nothing opens up our eyes, and hopefully our minds, as experiencing what Mischelle goes through every day or what Rajagopal deals with on a daily basis. And in the India of the early 21st century, there is somewhat of a unique challenge.

Companies, both multinationals already here and those entering each day, are jockeying with growing Indian companies and India-origin multinationals for middle and senior managers. Despite the promise of India’s vaunted demographic dividend, the reality today is one of far too many opportunities chasing far too few suitable candidates. Matters probably haven’t helped in the past few years, when fast-rising managers in Indian multinationals have been promoted to run their businesses elsewhere. In many ways, the downturn has been a positive step forward as growth of companies and white collar jobs in India have continued, while most of the rest of the world has stagnated.

In specific specialized fields, such as airline pilots, we’ve had no option but to go overseas and hire expatriate pilots. Retail, automotive initially began on a similar route, but have largely transitioned to hiring in India or poaching senior folks from other Indian or multinational companies in India. This has led to an interesting dynamic, evident to even a casual browser of LinkedIn or the business appointment announcements—the rapid rise of individuals into executive positions. The days of my dad working his way up a single organization over 20-odd years appear downright quaint in today’s India. Even in the early 2000s when the big four IT companies were making names for themselves as high-growth global businesses, they had their share of blue, green or other colour badges (signifying 10, 15 or even 20 years of service) in senior positions.

A quick and unscientific survey of the managing directors or India heads of technology firms, for instance, reveals folks who have moved on average four-six jobs over a period of 10-12 years. This is definitely a great time of opportunity for individuals themselves, but one of challenges for companies. It also begs the question: has the business world or India indeed changed and is this the new normal? And, more importantly, does this serve the companies, individuals and the nation well? Will Parkinson’s law kick in and can these leaders, indeed, lead without the experience that staying in one industry, even if not in one company, will bring them?

The good news is that this question has risen before and been examined in great detail. The General Managers by John Kotter of the Harvard Business School set out to answer this very question of “professional managers” who can step into any business and run it well. Kotter took an empathetic approach of walking in the footsteps of 15 general managers across a variety of industries over a year. His key finding was successful managers are domain specialists having spent most or all of their career in one industry. This enabled them to establish cooperative working relationships and wide informal networks that he attributes to their success. In what should give pause to all of us, he finds outsiders rarely do as well—as probably John Sculley and others found at Apple.

This article originally appeared in the Book Beginnings column in Mint.

Good design is in the details

Cover of "The Design of Everyday Things"

A couple of weeks ago, I wrote about the work of Donald Norman and his seminal book “The Design of Everyday Things” (the title itself was in true design fashion improved from the original “The Psychology of Everyday Things” or POET.)  I was also bemoaning that people seem to be far more familiar with Jonathan Ive, the much heralded (and recently knighted) designer of many things Apple, than with Don Norman and his now business partner Jakob Nielsen, who’ve been evangelizing human-centered design longer than most.

Of course reading The Design of Everyday Things has once again made me sensitive to good and bad design decisions that surround us and I wanted to share a couple of instances of poor design (or poor affordances, as Don terms them). Just the other day I swung by an ATM machine, tucked in next to a Food World store. And here’s what the greeted me at the door.

Push or Pull A sign that said PUSH but a handle that said pull. This is one of the first examples Don cites for cognitive dissonance – a fancy term for when what the sign says (push) doesn’t gel with what your brain says you should do (pull). Alas Don wrote his book more than 20 years ago and we are still grappling with this one.

Another favorite one of his is figuring out which switch (on a bank of switches) controls what light or electrical equipment in a room. Just this last weekend we sneaked away to Yercaud (an largely unspoilt hill station near Salem, Tamil Nadu). The hotel we stayed in was relatively new and the first thing that greeted me, as I tried to turn on the lights was this bank of switches.

The housekeeping staff, had to put a small sticker with a sign that read Fan. Given that there are only five switches, sure we can run through them quickly – however you’d have an irate spouse in the middle of the light if you turned a light on rather than the fan 🙁 In this particular bank of switches, you can see the set up is a pair of switches (neither of which controls the fan) and the regulator in one block while three other switches in another block (one of which controls the fan). Ideally pairing the regulator and the switch into a single standalone block would have worked or having them at the very least on the same block would have provided a clear affordance.

The good news is that good design shows up in most unexpected places. The office provided me with a Tata Photon 3G broadband USB dongle. Most of us who’ve used any sort of USB dongles, whether memory sticks, Bluetooth, WiFi or broadband, have experienced the bother of losing the caps that come with them. Invariably once I’m done using the stick and remove it from the computer, I am constantly searching for the cap and usually end up just doing without it. The Tata Photon previous generation dongles suffered from this same short coming as I saw with my colleagues. However the latest dongle that I was provided, had a most ingenious solution – a wrist band that was strung through the cap – so not only was carrying the darn thing easier, but the cap even when removed stayed attached (and conveniently) out of the way, so that when it was time to stow away the stick, I don’t have to begin searching for the cap. Good design, like god is in the details.

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Design for Dummies, Mummies & Others

“How do I get the word count on this document? In the past when I selected a paragraph, I’d get a count of the words in it, right here at the bottom left.” A colleague was struggling to get Microsoft Word to do what she wanted.

Design of Every Day Things

Photo credit: livemint.com

The next time you take a short trip on an aeroplane, take a look around yourself. It’s almost certain that anyone who’s travelling for business and working on a laptop is using a spreadsheet or working on a presentation in PowerPoint or Keynote. With these tools playing such an integral part of our everyday lives, you’d think they’d be easy to use. Yet people, including the colleague I wrote of earlier, have to call on their co-workers, spouses and nephews of neighbours to get some specific function done, often one they’d used before. If this were a matter of software alone or particularly inept computer users, we’d likely be able to deal with it a whole lot easily. But, alas, this lack of usability or user-friendliness is not confined to software or even computers alone.

The Design of Everyday Things
Even the simplest of office equipment, starting with the copier, overhead projector or network printer (poor you, if it includes a scanner) require instructions to operate, as evidenced by hand-scribbled notes and printed instructions from other users, stuck on and around them. When all that fails, we then rely on the admin expert to make these do what we’d like them to. Before you figure that I’m an inept luddite, these usability problems are by no means unique to electronic equipment.

From the faucets in airport toilets to the glass doors in our office, you can see fellow travellers struggling to operate them, often requiring multiple attempts before getting water to flow (lift, press or twist) or doors to open (push, pull or slide).
In a world that deified Steve Jobs even when he was alive and the name of Jonathan Ive is known to more folks than you’d think is possible, why is good design so hard to come by? Before we try to answer that question, let’s do an experiment.

Try this at work today. Get four of your colleagues, hand them a piece of paper and ask them to make aeroplanes. After 10 minutes of flying those aeroplanes, give them a blank piece of paper and ask them to write a six- or eight-step process to make paper aeroplanes without illustrations. Now hand these instructions to other colleagues or use them yourself to see if you can make an aeroplane at all, let alone one that flies. Now why is it that folks, even ones that have multiple college degrees, who almost without thought can make pretty darn good paper planes, can’t write a set of easy-to-follow instructions on how to build such a plane?

In his book The Design of Everyday Things, cognitive psychologist Donald A Norman answers these and a whole lot of other questions about why design—particularly user-friendly design—is not easy. Norman, whom Newsweek called “The Guru of Workable Technology”, begins with how people interact with everyday things. The three critical elements to using things successfully are, in his words, visibility, appropriate clues and feedback of one’s actions. So whether a hot and cold water faucet or the turn signals in your car, if they are visible so you can locate them easily (in front of you rather than by your foot), provide visible clues or affordances (lift, press or turn) and provide feedback (flowing water, blinking direction indicator) upon being operated, we have the makings of usable design.
Norman also provides numerous examples of good and excellent user-centred design, whether in felt pens or floppy drives, and explains why many of them never get a chance to go through the five or six attempts required to get a design right.
Businesses and each of us individuals will find our lives more productive and a whole lot less stressful if we understand the psychology of everyday things. So, the next time you see a handwritten instruction sign resolve to evangelizing user-centred design.

This article originally appeared in the Book Beginnings column in Mint in Dec 2011

Test the waters – Lessons from my Dad

Buddhist meditation in Wat Khung Taphao,Ban Kh...

Image via Wikipedia

“I think I’ll just study the scriptures, meditate and focus on things spiritual.” My dad must have been in his late thirties or mid-forties when he said this to his father-in-law. To the latter’s credit, he did not tumble out of his wheel chair nor sputter and scream at my dad. “That’s a very good aspiration, Kuppuswamy,” was his response.

My dad was recounting how he went through a phase, when he was just plain tired of the rat race— all the traveling, business headaches, dealing with debtors and I suspect a fair amount of family drama—given our joint family, truant nephews and nieces and all the financial responsibilities that came with it.

My grandfather continued, “I’m happy to hear that you are thinking of studying the scriptures and focusing on matters spiritual. Let me help you. Why don’t I arrange a teacher to come to your house, early in the morning, so that before you leave for work you can begin studying the scriptures. Once you’ve done it for six months, you can quit your job and do this full time.”

My dad was greatly overjoyed. I’m not sure if he expected his father-in-law to accept what he was contemplating, let alone to actually help him with it. So indeed as my grandfather had promised, the purohit, a Brahmin teacher complete with shaved head and bare upper body showed up at 5AM the following Monday at my father’s place.

That first day they began with a simple recital of the sloka to the guru (hymn to the teacher). The following day they started with the Purusha Suktam, from the Rig Veda which seeks to explain the origin of the Universe. And on to the third morning. On the fourth morning my father had to leave for Nagpur on an unplanned business trip for several days. The following week, I think he managed to squeeze in two classes before another trip to Delhi. The week after he had to head out on a week long trip overseas. So the classes got fewer and farther. The purohit was persistent but polite. By month two my dad’s travel schedule pretty much precluded any classes. At the beginning of month three, my grandfather let my father know that when his schedule permitted more time, the purohit would return. Nothing further was said and my father never raised the matter of giving up things material and focusing on the spiritual!

For both my dad and me, there were two lessons packed into this one story. When he first approached my grandfather, he was clear in his mind what he wanted to do and was convinced that he should do it immediately and wholeheartedly. My grandfather of course convinced him to test the waters first – which obviously was a good thing. It was not my dad’s travel schedule that kept him from the lessons and his onward spiritual journey – it was that his desire to give up on everything was a passing fancy, a possible reaction to a stressful period, rather than a deeply felt life goal. And thanks to my grandfather he had neither burnt his bridges by resigning his job or caused immense worry to his family by seemingly losing interest in matters of the world.

The more useful lesson, particularly as a parent, was not to react to anything, however insane sounding, with visceral opposition as sometimes my wife and I do with our teen daughters, but to listen, even agree and demonstrate through action that what’s contemplated might not be the best course of action.

My grandfather despite being wheelchair-bound was a jujitsu master par excellence, pulling when pushed and pushing when pulled.

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Finding a customer – Where do you start?

customer noticeOnce again, a question posed at Quora, “How can a straight out of college entrepreneur find clients for IT service based start up?” triggered these thoughts. As I have been recently looking at college startups, the entire issue of finding that first customer has been hovering in the background. When I cast my mind back to what worked for me at Impulsesoft, SiRF, Synopsys and Zebu, here’s what I came up with.

Referrals If you have [a] customer[s], start with them and ask for references. Any time an existing customer refers you, either to someone else within their company or others outside, it makes closing that deal a whole lot easier. Even when someone declines your services, you should ask them if they can refer you to others who may be able to use your services

Leads If you are a raw startup without a single client, then I’d start by making a list of every working adult you know – and reach out to them – with a one pager (if in print) or a single email, briefly explaining your offering in plain English, and asking them to introduce you to potential customers. As Esther Dyson, angel investor & writer suggests, ideally in your email, you’d write a brief email, that your recipient can forward after only having to add the name to the Dear […] at the beginning and put their name at the bottom. Don’t forget to add every person you went to school, college or rock show with to this list.

Cold calling Despite claims that the world has changed and sales (& marketing) are not what they were, for a raw startup cold calling is a good way to both get a sense of what’s out there, what issues you will face when you try to sell (even with referrals) and refine your own pitching – of what problem you address and how what you offer is the right thing for folks. Best thing to do with cold calling is to have a fixed time each day (or n days a week), when you’d send emails or make phone calls to reach prospects. Cold calling is one of the hardest things to do and has low conversion rates, yet will serve you well in the years ahead. Check out The Complete Idiot’s Guide to Cold Calling by Keith Rosen

Networking/speaking/free services Offering advice, giving talks and a free hand out, such as a tip sheet at industry forums, to business groups or other networking forums is a great way to build leads. For instance if you offer services in network security, you’d talk about “Top 5 Security Risks to your Business” and provide a free checklist that people could use to audit their network security. This can of course be done on online forums as well such as LinkedIn answers or your own blog.

In bound marketing In many ways this is like networking & free advice but done with content on your own website as a means to deliver value that would drive traffic to your website. In other words bring customers to your site, particularly self-selected prospects, ones looking for a solution. Companies such as http://hubspot.com/ do a great job of both educating you about inbound marketing and providing tools to make it happen.

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Top 12 Free Apps on Mac OS X for ex-Windows users

Mac OS logo

Image via Wikimedia

Recently at a startup meeting that some fellow Angels and I hosted, I was amazed to see nearly every entrepreneur at the table (yes, there was a rather large oval table in the room) had a Macintosh (Powerbook or Air). Having made the switch (back) to a Mac just this last February, I realized how the last ten years of using a PC had ingrained certain habits, which were hard to break.

Surprisingly the transition to a Mac OS X after a decade of Windows usage,  went extremely smoothly with the only initial hiccup being able to find a good replacement for Notepad++ which had been my primary text editing/composing tool! In the weeks that followed as I got down to actually working, I slowly began identifying the holes in my work flow and began filling them with free apps or utilities for the Mac. Here are the insights that I gained from that journey and hopefully some of you will benefit from it as well.

Note: I have focused on primarily things that I felt made my transition from Windows to Mac OS easier and were holes in the software that came along with the MacOS. Clearly there were apps or utilities that shipped natively with the Mac OS and I have tried to mention them where ever appropriate.

TextWrangler By far the best (free) text editor on the Mac – from Bare Bones Software the makers of BBEdit – whilst the Mac OS ships with TextEdit (ala WordPad for Windows) – for any serious HTML coding or even plain unhindered text creation. If I were to add only one piece of software to my Mac OS X it would be this.

Business bundle

OpenOffice (now from Oracle) has been a staple of mine the last three years and was the first business app I downloaded. It gets far greater use despite my having bought the iWork package from Apple. Even for heavy users of MS Office, you will not skip a beat IMO with OpenOffice.

Skype – Despite the excellent iChat that ships in the Mac (allowing Jabber, gmail or AIM chats) – much of my business (or even personal) chat, video-calling and VOIP is done on Skype. So this made its way on to the list.

Wine – Nearly everyone I know has one favorite utility or application on Windows that has no real (or acceptable) equivalent on the Mac (if you can believe it). In my case it’s Quicken for Windows and The Journal from David RM software. Wine (& Wine Bottler) are great to run Windows apps under your Mac OS X. Loving it!

Media Management

Picasa As father of two girls and owner of at least two SonyEricsson phones and one Sony T-90 camera (thanks Yogesh!) I get a fair number of pictures taken (mostly in dubious focus). Having used Picasa on my Windows machine and despite the occasional twinge about Google’s reach into our lives, I’ve opted to stay with Picasa as my image importing, (minimal) photo manipulation tool. It’s face recognition feature is pretty cool. iPhoto that comes bundled with the Mac OS X is something that I am yet to play with – this is an instance where inertia won over

GIMP A year ago, I still found GIMP complex and intimidating – however sustained use over the last year, particularly for FlipSide, our nearly weekly cartoon, has made me rely on this as my primary image composition and image authoring tool. I am told this works reasonably well as a photo retouching tool, but never having used Photoshop or GIMP for such use, I cannot comment. This is amongst the most heavily used tools on my Mac (not bad for a X11 app 🙂

Audacity For all the audio recording, tape/CD clean up and audio blogging needs, nothing beats Audacity and thankfully the app is truly cross platform and my daughters who do most of the ripping/editing didn’t miss a beat in using Audacity for most of our audio recording/editing needs.

VLC Media Player – Sure iTunes is nice, as is QuickTime Player both of which ship natively with MacOS X. But it helps to have a media player that can play your VCD, DVD, audio CD, play practically every audio compression format that’s out there (3gp anyone) and do some other stuff, such as stripping just the audio, which I am yet to fully figure out. And again like GIMP and Audacity it is a great endorsement for the Open Source software.

Utilities

Alfred This was the first utility that I downloaded from the Mac App Store and more importantly the one I use the most. In their own words “Alfred is a productivity application for Mac OS X, which aims to save you time in searching your local computer and the web.” I use it as my primary launcher and am slowly beginning to prefer it over Spotlight (which it leverages). There is so much to Alfred (the free version) that it requires its own review to do it any justice.

EasyFind This is another utility that I find particularly useful to locate files who’s actual (or full) names I can’t recall. It supports Unix wild cards – doesn’t require indexing and works fast. It also can be constrained, to search in specific locations (or sub-folders or paths) or on file or folder names or within file contents. Also its ability to peer within packages and hidden files is a sweet benefit.

Wunderlist The newest addition to my Macintosh (surprisingly spurred by my purchase of an Android phone). It’s a great to-do list creator/tracker that syncs across my phone, Mac desktops, the cloud. It even allows my wife and me to maintain (and assign one another) to-dos across our separate Macs/calendars. Much like Alfred, it comes with a great yet simple interface with several GTD features and keyword (or labels) support.

Disk Inventory X & Grand Perspective Both of these are disk usage utilities that shows the sizes of files and folders in a special graphical way called “treemaps“. It was particularly useful while planning to move or back up files or as has happened all too soon, when my hard disk space seemed to be disappearing rapidly. Again not only useful but cool looking too. I prefer Disk Inventory for reasons I’m not too sure myself!

The Only Business Book You’d Ever Have to Read

A quick glance at a typical entrepreneurs’ nightstand will show at least two or three books piled up waiting to be read. Despite their best intentions, entrepreneurs and other business folks often don’t get around to reading all the books they plan to. The fact that they are frequently gifted many “must-read” books only adds to the problem. If you thought things were bad before, our friends and sundry experts on Twitter and Facebook who’ve begun showering all of us with even more recommendations are making matters worse.

Effective Executive image (c) MintLast night when the pile of books on my bedside table tumbled over, I was finally spurred to action. I set out on a quest – to find that one book that must be read – after which it wouldn’t matter if I read any  others. I’d have to admit that my thus-far forbearing spouse probably had as much to do with my wanting just one book on my nightstand. It is this journey I share with you in this week’s column.

The preamble of the US Declaration of Independence, first adopted on July 4, 1776, states “We hold these truths to be self-evident.”  Scholars agree that the authors of the Declaration of Independence were greatly influenced by the work of English philosopher John Locke (1632 – 1704). That his ideas have held sway for over three hundred years speaks to the foresight and genius of John Locke. If there is such a philosopher in business, who has not only  influenced multiple generations of business leaders but continues to stay relevant today, it is Peter Drucker.

Whether you are a new employee starting out on your first job or an experienced CEO and particularly if are an entrepreneur, Peter Drucker has something of lasting value to impart to you. The challenge in getting acquainted with Peter Drucker and his work is the sheer prodigiousness of his written output. He’s Shakespearean in the number of volumes (nearly forty) he has authored and the breadth of subjects he’s covered. The utter clarity of thought and simplicity of his communication style have earned Drucker, in my opinion, the right to be termed the Bard of Business.

And much like getting acquainted with the Bard of Stratford-on-Avon through a Minerva or Cliff Notes guide, the first time reader might wish there was a quick and easy guide to Drucker. Luckily Drucker’s own “The Effective Executive” first published in 1966 (subsequently revised as The Effective Executive Revised in 2002 and The Effective Executive in Action in 2005) is such a guide.  The book distills the wisdom needed for a professional lifetime in Drucker’s trademark lucid style within its slim 174 pages. It is the volume I’d choose, if I had to pick only one of his books.

The charm of the book lies in Drucker’s simple assertion that effectiveness can be learned. Never one to mince words, he asserts in the very first chapter,“Intelligence, imagination, and knowledge are essential resources, but only effectiveness converts them into results.” He then quickly spells out five simple steps to learn and practice effectiveness.

Drucker’s frequent use of compelling anecdotes from his own wide-ranging consulting career and history makes reading the book not only pleasurable but memorable as well.  My own favorite story is the one about President Abraham Lincoln’s response when he’s told about his new commander-in-chief’ General Grant’s fondness for the bottle. “If I knew his brand, I’d send a barrel or so to some other generals.” Drucker goes on to say, Grant’s appointment was effective because he was chosen for his strength of winning battles and “not for his sobriety, that is, for the absence of a weakness.”

My roommate in college would read the Bible each night before he went to bed. Many a times, as brash 18-year-olds are wont to do, I’d ask him “Haven’t you read it before? How come you are reading it again?” To his credit he never lost his cool and would mostly give me an indulgent smile before returning to his book. It was only much later that I came to appreciate the value of returning to a book I’d read many times and discovering new things each time. The Effective Executive is such a book, one that I find myself returning to each year and it has never disappointed.

Get yourself a copy today and you wouldn’t even have to clear out any space, given the slim volume it is.

Summary

Effective executives

  • Manage their time through explicit choices about what’s important
  • Focus on what they can contribute themselves
  • Build on people’s strengths rather than try to mitigate their weaknesses
  • Set and drive the long-term business priorities
  • Understand and make effective decisions and
  • Know that effectiveness can be learned

 

An edited version of this article first appeared in my Book Beginnings column in the Mint.

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